Senior Manager Masterbrand Content Strategy & Production
Senior Content Strategy role at Fa Evax Saasfaprod1. GA, United States · full-time · $90,000–$105,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run global photo, video, social-first, and campaign production from brief through delivery
- You'll turn marketing goals into briefs covering outputs, timing, budgets, usage, and success measures
- You'll coordinate brand, marketing, media, social, localization, legal, procurement, and agency partners
- You'll manage scopes, estimates, suppliers, schedules, budgets, approvals, and production trade-offs
- You'll shape shot lists, scripts, storyboards, capture plans, and edits for distinctive, usable assets
What you bring
- You bring a relevant bachelor's or master's degree, or comparable education and professional experience
- Your background covers creative production, content strategy, brand marketing, and multichannel campaigns
- You understand budgets, scopes, schedules, talent usage, licensing, rights, supplier negotiations, and reconciliation
- You can assess creative work, prioritize projects, consolidate feedback, and manage stakeholders across workstreams
- You use Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet, or equivalent workflow tools
Who this fits
You'll suit someone who connects brand strategy with hands-on production and commercial control across global and regional teams. The role calls for comfort with AI-enabled workflows and their brand, legal, and usage considerations. It follows a hybrid model, with an expectation of working three days each week from the Atlanta office, subject to business changes.
From the employer
Lead global photo, video and content production across IHG Hotels & Resorts, turning marketing and brand briefs into high-quality, channel-ready assets. This role manages projects from brief to delivery, balancing creative brand strategy, commercial discipline, brand governance and stakeholder alignment across global and regional teams.
Your day to day
- Lead end-to-end global photo, video, social-first and campaign content production, from brief through final delivery.
- Translate marketing and brand objectives into clear production briefs, deliverables, timelines, budgets, usage requirements and success measures.
- Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and on brand.
- Recommend the right production model for each brief, balancing generative ai, quality, speed, cost, risk, brand fit and channel performance.
- Manage partner briefing, estimates, scopes, schedules, supplier delivery, budgets and cost trade-offs with commercial discipline.
- Guide stakeholders through key milestones, decision points, feedback and approvals, providing clear recommendations throughout delivery.
- Shape shot lists, visual references, scripts, storyboards, capture plans and edits so outputs are distinctive, brand-right and commercially effective.
- Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and activation ready.
- Partner on talent releases, image rights, usage terms, AI riders and renewals, while supporting scalable AI-forward production workflows.
- Establish repeatable workflows, templates, checklists and standards that improve quality, speed, consistency and cost discipline.
What we need from you
- Bachelor’s or master’s degree in a relevant discipline, or equivalent education and professional experience.
- Significant experience in creative production, content strategy, brand marketing and multi-channel campaign delivery, ideally within a global brand, in-house studio, agency or consumer-facing business.
- Strong understanding of production budgets, scopes, schedules, talent usage, licensing, rights management, supplier briefing, vendor negotiations and financial reconciliation.
- Confident reviewing campaign briefs, shot lists, concepts, edits and final assets to ensure work is on brief, on brand, channel-ready and commercially useful.
- Strong stakeholder and project management skills, with the ability to prioritise, consolidate feedback, influence partners and manage multiple workstreams with confidence.
- Good knowledge of integrated marketing channels and asset requirements across digital, social, paid media, CRM, web, PR, experiential and partner marketing.
- Comfort with emerging production models and technologies, including AI-enabled content creation, image generation, content adaptation, modular video, automation and scalable workflows, with an understanding of associated brand, legal and usage considerations.
- Proficient in Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet or equivalent workflow tools; experience with DAM platforms, Figma, Adobe Creative Cloud, Smint, Censhare, production budgeting tools or project management systems is a plus.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $90k to $105k. This role is also eligible for bonus pay. We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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