Director Upper Luxury Integrated Brand Marketing

Fa Evax Saasfaprod1 Open · verified Sep 10, 2026

GA, United States Full-time Director Brand Marketing

Leadership Brand Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $140,000–$170,000 base.

SalaryStated by Fa Evax Saasfaprod1

$140,000 – $170,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the global strategy and multi-year plan for the ultra-luxury portfolio, tied to brand and enterprise goals
You'll refine audience understanding through segmentation, targeting, and personalization informed by data and cultural trends
You'll use research, performance results, and emerging trends to guide priorities and adjust course
You'll shape editorial direction and storytelling around heritage, brand codes, and present-day relevance
You'll coordinate channels, content, partnerships, and experiences so properties deliver distinctive coverage and content

What you bring

Bring a bachelor's degree in marketing, business, management, or a related field; an advanced degree is preferred
Offer at least ten years in luxury or ultra-luxury marketing, brand management, or a closely related area
Show experience with luxury consumers and culture, along with global campaigns spanning paid, owned, and earned media
Connect brand investment with performance and ROI through strong commercial judgment
Bring depth in consumer insight, digital and social platforms, emerging marketing technology, storytelling, and stakeholder influence

Who this fits

You'll suit a senior global marketer who understands luxury brands, turns insight into clear direction, and can influence stakeholders. The role is remote, with travel to the Atlanta office required approximately twice per month, subject to changing business needs. PR or creative leadership experience is a plus.

From the employer

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Your day to day

Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
Define and deepen understanding of ultra-luxury and high-value audiences globally
Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
Use research, performance data, and emerging trends to inform strategic direction and course correct as required
Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

What we need from you

Bachelor’s degree in marketing, Business, Management, or a related field (advanced degree preferred)
10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
Proven track record leading global, integrated campaigns across paid, owned, and earned media
Strong commercial acumen with experience linking brand investment to performance and ROI
Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
Ability to translate insight into clear strategic direction and decisive action
Exceptional storytelling and stakeholder-influencing skills
PR, creative leadership experience is a plus
Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

This is a remote role; however, travel to the Atlanta office is required approximately twice per month. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.