Geo Marketing Planning, Monitoring & Evaluation Manager

Fa Esth Saasfaprod1 Open · verified Sep 10, 2026

Dhaka Full-time Manager General Marketing

Mid-level General Marketing role at Fa Esth Saasfaprod1. Dhaka · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use GIS, MapInfo and planning tools to find coverage, capacity and expansion opportunities
Build network investment plans and business cases from customer, traffic, revenue and performance data
Turn Single RAN capabilities into commercial opportunities with Technology, Product, CVM, Sales, Marketing and BI
Create dashboards and GIS analysis for investment, revenue, coverage, capacity, customer and business KPIs
Evaluate investment results, prioritize optimization work and give senior leaders actionable recommendations

What you bring

A B.Sc. in EEE, CSE or Telecommunications from a recognized university
Five to six years of total experience, including one to two years in Geo Marketing
Working knowledge of GIS software, regional market profiles, geography-based demographics and competitor coverage
Strong dashboard, reporting and analysis skills, with advanced MS Excel and PowerPoint ability

Who this fits

This role suits someone who can connect network, market and financial data to investment decisions and work across Technology, Sales, Marketing, Finance and Business Intelligence. It is a full-time manager position based in Dhaka, Bangladesh.

From the employer

Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

Network expansion planning using GIS, MapInfo and other planning tools to identify coverage, capacity and growth opportunities.
Develop data-driven network investment plans and business cases using customer, traffic, revenue and network performance insights across 2G and 4G.
Drive Single RAN (SRAN) site monetization by translating network capabilities into actionable commercial opportunities in collaboration with Technology, Product, CVM, Sales, Marketing and BI teams.
Design and manage smart dashboards and GIS-based analytics to track network investment, revenue, coverage, capacity, customer and business KPIs.
Post-investment performance evaluation and identify opportunities to optimize network investments, improve operational efficiency and maximize business returns.
Analyze and prioritize initiatives including spectrum utilization, site swap, 4G throughput, sector planning, 3G shutdown, site dismantling and network optimization.
Translate complex network and market data into strategic insights, recommendations and actionable plans for senior management and cross-functional stakeholders.
Leverage digital and market intelligence, including Facebook/network insights, to identify micro-market opportunities and support 4G, USIM and device penetration.
Partner with Technology, Sales, Marketing, Finance and Business Intelligence teams to align network expansion and investment decisions with business strategy and financial objectives.
Support cross-functional initiatives with a strong focus on data accuracy, analytical rigor, business impact, timely delivery and continuous improvement.

Academic Qualification

B.Sc. in Electrical & Electronic Engineering (EEE) or Computer Science & Engineering (CSE) or Telecommunications from a reputed and recognized university

Job Experience Required

5-6 years of total experience including 1-2 years of relevant experience in Geo Marketing

Required Capabilities

Good understanding of Geographical Information System (GIS) software
Good understanding of demographic and economic profile of different geography & market insight
Good understanding of market profile at regional levels
Good knowledge on competitor’s coverage plan
Good knowledge on dashboard, reporting and analysis techniques
Advanced proficiency in MS Excel and PowerPoint