Trainer Lead, Legal Marketing

EverService Open · verified Sep 10, 2026

On-site Guadalajara Full-time Senior General Marketing

Senior General Marketing role at EverService. Guadalajara · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll bring new SEO specialists, trainees, and interns up to speed on core and advanced practices
You'll run workshops on link building, technical tools such as Ahrefs and Screaming Frog, analytics, and SEO systems
You'll oversee WordPress work, content publishing, audits, visual checks, and optimization quality
You'll create learning materials, review progress, give feedback, and coach recurring SEO routines
You'll share team results and obstacles with leadership while improving the training process with management

What you bring

You bring advanced SEO knowledge across technical, on-page, off-page, and content strategy
You can interpret analytics, simplify difficult ideas, and turn findings into practical solutions
You have experience leading, coaching, mentoring, training, or developing people and teams
You communicate fluently in written and spoken English at C1 level or above
You can organize multiple trainees and projects while managing competing priorities

Who this fits

This role suits an experienced SEO professional who enjoys teaching, coaching, and developing junior talent in a high-performance environment. You'll work in Guadalajara in a role listed as onsite, although the benefits section also mentions hybrid and remote work. A technical or STEM background is preferred, while a college degree is optional.

From the employer

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. We strive to help our clients grow their business by driving qualified leads, increasing revenue, and enhancing their brand's visibility online.

Position Overview:

Are you a seasoned SEO professional who enjoys teaching, coaching, and helping others grow? Do you have the ability to break down complex concepts and turn beginners into confident, high-performing SEO Specialists?

At LawRank, we’re more than a premier legal marketing agency, we’re a powerhouse led by smart, tech-driven women shaping the future of legal SEO. Our leadership encourages innovation, continuous growth, and a high standard of excellence.

As our SEO Trainer, you’ll play a central role in building the next wave of talent.

This role comes with full accountability—not only for your team’s output and deliverables, but also for communicating performance, roadblocks, and initiatives directly to leadership positions.

Key Responsibilities:

As the SEO Specialist Trainer, you will guide, mentor, and upskill incoming SEO Specialists, Trainees, and interns. The key responsibilities you will have are:

Train new hires in Search Engine Optimization, including ranking strategies, fundamentals, and advanced techniques
Lead workshops on link-building, technical SEO tools (Ahrefs, Screaming Frog), analytics, and SEO systems
Supervise SEO trainees as they learn WordPress tasks and content publishing
Develop training materials, checklists, and structured learning paths
Review trainees’ website audits, visual inspections, and optimization work to ensure quality standards
Teach best practices for generating leads through organic strategies
Ensure trainees learn proper implementation of tracking scripts, analytics goals, etc.
Coach teams on how to communicate effectively with the other departments at the company
Provide performance feedback, conduct evaluations, and document training progress
Mentor junior staff through weekly and monthly SEO routines
Collaborate with management to constantly refine the training process

Requirements

Minimum Requirements:

STEM or technical background preferred (e.g., industrial engineering, systems, analytics, etc.)
College degree is preferred, but not required
Exceptional SEO knowledge across technical, on-page, off-page, and content strategy
Advanced analytical and problem-solving skills with the ability to interpret data, simplify complex concepts, and develop practical solutions
Proven experience in analytics-driven environments
Strong leadership, coaching, and mentoring abilities, including experience training, developing, and motivating individuals or teams
Prior training, team-lead, or mentorship experience is a strong plus
Excellent communication and interpersonal skills
C1-level or higher English proficiency (written and verbal) is required
Strong project management, organizational, and time management skills, with the ability to manage multiple trainees, projects, and competing priorities successfully
WordPress proficiency strongly preferred
Comfortability working in a fast-paced environment with high performance expectations
Ability to resolve problems quickly and coach others to do the same

Benefits

Major medical insurance + vision + dental
6 PTO days per year (personal & sick days)
6 extra vacation days after 6 months
Fun Fridays (2 Fridays per month = half days)
Ongoing training
Real growth opportunities
Hybrid / Remote work