Head of Brand & Marketing
At a glance
Leadership Brand Marketing role at Ever. San Francisco · $140,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run brand, growth, lifecycle, content, PR, and partnerships across the marketing function
- Shape Ever’s positioning, voice, go-to-market plans, and market launches
- Build the marketing team across performance, content, lifecycle, and brand
- Drive acquisition, retention, demand generation, and funnel performance with Product, Engineering, and Sales
- Own CRM, agencies, marketing metrics, budget, ROI, and the infrastructure needed for national expansion
What you bring
- Five to ten-plus years leading marketing in high-growth consumer, technology, or marketplace businesses
- Strong brand storytelling, growth marketing, performance marketing, and funnel optimization experience
- A record of acquiring customers efficiently and building marketing teams from the ground up
- Hands-on knowledge of Google, Meta, TikTok, GA4, Looker, PostHog, Amplitude, CRM, lifecycle marketing, experimentation, automation, and CDPs
- Strategic judgment, strong execution, data-led decision making, and experience working with founders and executive teams
Who this fits
You’ll suit a senior marketing leader who can shape a brand while also owning growth, lifecycle, demand generation, and marketing operations. The role is based in San Francisco with a hybrid setup, works closely with founders and executives, and calls for comfort with ambiguity and rapid execution. You’ll help build the marketing team and infrastructure as Ever expands nationwide.
From the employer
About the job
Role: Head of Brand & Marketing
Location: San Francisco, CA (Hybrid)
Employment Type: Full-Time
Salary: $140,000–$220,000 + bonus
Other: Equity options
About Ever
Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.
Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com.
What You’ll Do
- Own Ever’s marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships
- Develop Ever’s brand positioning and storytelling across all channels
- Help define and execute the company’s go-to-market, growth, and market launch strategy
- Help build a high-performing marketing team across performance, content, lifecycle, and brand
- Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention
- Own top-of-funnel growth across paid, organic, partnerships, and community
- Lead demand generation and funnel optimization efforts
- Own CRM, lifecycle marketing, and customer communications
- Manage agency and external partner relationships
- Set and track marketing KPIs (CAC, CM, conversion, brand metrics)
- Own marketing budget and ROI
- Scale marketing infrastructure as Ever expands nationally
Qualifications & Fit
- 5–10+ years of marketing leadership experience in high-growth consumer, tech or marketplace companies
- Exceptional storytelling and brand instincts
- Experience building marketing teams from scratch preferred
- Strong background in growth, performance marketing, and funnel optimization
- Proven track record scaling customer acquisition efficiently
- Strategic thinker with strong execution skills
- Experience working closely with founders and exec teams
- Data-driven decision maker
- Comfortable operating in ambiguity and moving fast
Technical Skills
- Deep experience with performance marketing platforms (Google, Meta, TikTok, etc.)
- Analytics and attribution tooling (GA4, Looker, PostHog, Amplitude)
- Strong CRM & lifecycle marketing experience
- A/B testing and experimentation frameworks
- Marketing automation and CDP experience
- Budget forecasting and ROI modeling
- Strong understanding of SEO, content, and community growth
Benefits
- Competitive salary and performance-based bonus
- Potential equity options
- Health, dental, and vision insurance
- Flexible / Unlimited PTO
- 401(k) plan
Why Ever and this role?
- Own marketing at a category-defining startup
- Build the growth engine that helps us become a $100B+ company
- Work directly with founders and exec team
- Massive long-term upside and leadership growth
- Shape Ever’s brand and customer voice from the ground up
Disclaimers
Ever is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.
Next steps
We’re assembling a world-class team to change the future of auto retail and to build the next $100B+ company. If you’re excited by the massive opportunity, apply here https://job-boards.greenhouse.io/ever
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