Trade Marketing Manager

Emma – The Sleep Company Open · verified Sep 16, 2026

Hybrid Lisbon Full-time Manager Trade Marketing

Mid-level Trade Marketing role at Emma – The Sleep Company. Lisbon · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead retail marketing and product messaging for Emma and partner stores across EU markets
Help create banners, roll-ups, lightboxes, displays, and other point-of-sale materials
Build a POSm testing framework to compare retail design approaches
Coordinate seasonal campaign rollouts with an intern across production, shipping, and store execution
Steer partner campaigns and keep the brand consistent across retail and online channels

What you bring

You have experience with in-store marketing, including displays and layouts
You understand online promotions such as advertising and product placements
You can collaborate across teams while managing several tasks at once
You communicate fluently in English; Spanish, Portuguese, German, or Dutch would add value

Who this fits

You’ll suit a proactive, hands-on marketer who wants to work across physical retail and digital promotion. The role is based in Lisbon with a hybrid setup and involves collaboration with international sales, store, business development, product, brand, and creative teams. You’ll support activity across EU markets and work with an intern on retail execution

From the employer

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

What you'll do

Join our Trade Marketing Team! You will lead the in-store marketing activations and product communication for Emma stores and retail partner stores in 8 markets across EU.
Support the creation of eye-catching POS (point-of-sale) materials like banners, roll-ups, lightboxes, and displays to attract customers and influence conversion.
Develop retail design know-how by creating a frame work for POSm A/B testing.
Manage the implementation of campaigns in-store to promote seasonal sales periods, by following-up with the support of 1 intern on production, shipping and execution of visual materials in 500+ stores.
Help drive store traffic by steering co-joint marketing campaigns together with partners and making sure our brand and products get noticed in a competitive set-up.
Make sure our brand looks consistent across all stores and different retailers, both in-store and online.
Work with different teams (sales, stores teams, business development, product, brand and creative) to help bring our marketing ideas to life.

Who we're looking for

You’re excited to learn about retail and digital marketing.
You have experience in in-store marketing (like displays and layouts) and online promotions (like ads and product placements).
You enjoy working with different teams and juggling multiple tasks.
You’re proactive, hands-on, and love bringing ideas to life.
Fluent in English (extra languages like Spanish, Portuguese, German, or Dutch are a plus!).

What we offer

Get hands-on experience in both physical retail marketing and online promotions.
Work in a fun, fast-growing, and international environment.
Be part of a team that helps shape how customers discover and buy Emma products.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.  