Copywriter
Mid-level Copywriting role at Emergent Labs. Bengaluru.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create performance ads at volume, testing hooks, headlines, and creative angles for static and video
- Plan, write, schedule, and publish social content while keeping a weekly cadence
- Find data points and viewpoints that give PR teams journalist-ready stories
- Rewrite creator submissions, co-produce partner campaigns, and run campaigns from idea to launch
- Shape a global consumer AI brand through culturally relevant social content
What you bring
- Bring seven to ten years of writing experience across brands, agencies, or personal projects
- Show a strong social-first portfolio spanning paid and organic work
- Write effectively in both long-form and short-form formats
- Understand Indian and internet culture, communication, and the relevant domain
- Have enough technical curiosity to create an application with Emergent
Who this fits
This role fits a social-native copywriter who can move between performance ads, organic content, PR, creators, and partnerships. You’ll work with the Brand team and need to be based in Bangalore and available full-time. An active creator with at least ten thousand followers is a plus.
From the employer
Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.
Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.
We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.
We're hiring builders who want ownership, speed, and impact at global scale.
The Role:
We are looking for a social media maverick who knows how to write and create content that taps into culture and craft to build a global fun brand in consumer AI tech. This role reports to the Brand team and is based in Bangalore.
What You'll Do:
- Performance: write ad copy at volume, including hooks, headlines, and angle variants for static and video
- Organic and social ops: ideate, draft, schedule, and publish across our content buckets, and hold the weekly posting cadence
- PR: bring story angles, not press releases. While working with PR agencies, find the data cut or point of view a journalist would actually run with to establish thought leadership and virality
- Creator scripts: review and rewrite what influencers send back
- Collaborations: co-write campaigns with partner brands
- Campaign management: own overall campaign management from ideation to execution
What We're Looking For:
- 7 to 10 years writing for brands, agencies, or your own projects
- Strong social native portfolio
- Range across long and short form, paid and organic
- Strong understanding of culture, communication, and domain
- Comfortable working to a brief and to a deadline
- Enough technical curiosity to build something on Emergent yourself
- Fluent in Indian and internet culture
- Based in Bangalore and available full-time
Good to Have:
- An active content creator with a minimum of 10k followers
Benefits and Perks:
- Daily Meals: Lunch and Dinner provided
- Family Insurance: 5 Lakhs worth of coverage for you and your family
- Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
- Flexible Working Hours: Work arrangements that fit your life and commitments
Let's build the future of software together.
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