Senior Marketing Manager
Hybrid Toronto Addison Full-time Senior General Marketing
Senior General Marketing role at Emburse. Toronto · full-time · no salary stated · we estimate CA$104,500–CA$127,537.
Estimated pay
Emburse has not published a salary for this role. The figure below is our estimate, not theirs.
CA$104,500 – CA$127,537
What the middle half of senior general marketing roles in Toronto paid, among postings that did state a salary.
Worked out from 9 postings that stated pay, median CA$121,000. Last updated Aug 8, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build demand generation and ABM programs that grow qualified accounts and new pipeline
- Maintain an annual marketing calendar around business milestones and seasonal opportunities
- Align Product Marketing, Brand, Sales, and Partner teams on campaigns and launches
- Work with BDRs to improve lead quality, follow-up, and handoff effectiveness
- Manage agencies, budgets, reporting, optimization, and several campaign workstreams
What you bring
- Bring six to eight years of professional experience, including at least three years in marketing
- Have B2B marketing experience, ideally within SaaS
- Manage budgets, interpret performance reports, and communicate clearly in writing and conversation
- Use Google Analytics, Salesforce, and marketing automation platforms such as Marketo
- Bring a relevant bachelor’s degree or equivalent experience, plus strong planning and organizational skills
Who this fits
You’ll suit this role if you can lead data-driven B2B marketing programs, build pipeline with Sales and BDR teams, and manage several workstreams at once. The position is based in Toronto and follows a hybrid model.
From the employer
Who We Are:
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in expense intelligence, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.
We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative, and data-driven. They partner with Sales, BDRs, and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings/brainstorms and provide meaningful, actionable data to leadership.
We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative, and data-driven. They partner with Sales, BDRs, and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings/brainstorms and provide meaningful, actionable data to leadership.
What You'll Do:
- Integrated Campaign Strategy: Architect and lead high-impact demand generation and Account-Based Marketing (ABM) strategies designed to scale Marketing Qualified Accounts (MQAs) and accelerate net-new pipeline
- Roadmap Management: Design and maintain a comprehensive annual marketing calendar that aligns campaign activities with key business milestones and seasonal growth opportunities.
- Strategic Stakeholder Management: Serve as a central advisor to executive leadership, providing clear, consistent communication on marketing program plans and historical performance benchmarks
- Cross-Functional Synergy: Collaborate as a strategic partner with Product Marketing, Brand, Sales, and Partner teams to co-create unified marketing strategies and seamless campaign launches
- BDR Partnership & Optimization: Forge a strong alliance with the BDR team to ensure high-quality lead delivery and proper follow-up, while building a continuous feedback loop to optimize hand-off efficiency.
- Agency & Budget Governance: Expertly manage strategic relationships with agencies and contractors, overseeing budgets and expectations to ensure high-quality, high-ROI delivery
- Performance Reporting: Act as the internal champion for campaign transparency, communicating real-time progress, insights, and results to the broader business to influence future growth initiatives
- Data-Driven Program Optimization: Leverage deep analytical insights to refine audience journeys and improve foundational metrics, ensuring every marketing dollar is optimized for revenue impact
- Agile Project Management: Provide hands-on leadership for multiple concurrent workstreams, ensuring complex pipeline-building initiatives are executed on time and with precision
What You'll Bring:
- 6-8 years of professional experience (3+ years of experience in marketing)
- Start-up company experience is a plus
- A Bachelor’s Degree in a relevant field preferred OR equivalent work experience
- B2B (preferably SaaS) marketing experience
- Ability to manage budgets and analyze reporting
- Excellent written and verbal communication, editing and proofreading skills
- Proficiency with Google Analytics
- Organizational and planning skills
- Experience with Marketing Automation systems (Marketo preferred)
- Proficiency in Salesforce
- Experience working directly with Sales teams
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