Manager, Marketing, International
On-site Germany - Remote Full-time Manager General Marketing
Mid-level General Marketing role at e.l.f. Beauty. Germany - Remote · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the EU-focused 360 go-to-market calendar around business priorities and major innovations
- Guide channel teams through integrated campaigns, from strong briefs to cross-channel launch execution
- Bring brand strategy and storytelling to life with Creative, Digital, IMC, Operations, and Sales
- Build internal and retailer launch presentations with messaging, visuals, and market plans
- Own retailer marketing plans and coordinate launch timelines across EU markets
What you bring
- You have a BA or BS plus five to six years supporting campaigns and product launches
- You speak German and English fluently; additional European languages are helpful
- You use consumer insight and data to spot growth opportunities and guide innovation
- You create compelling brand narratives and present polished materials confidently to executives
- You can manage competing deliverables, collaborate across regions, and stay composed under pressure
Who this fits
You’ll suit this role if you bring strong beauty interest, creative thinking, and experience leading cross-channel marketing work. Beauty experience is preferred, and you should keep up with new beauty launches and trends. The role is based onsite in Germany and requires travel within the assigned region.
From the employer
About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary The Marketing Manager role will support the e.l.f. Cosmetics & e.l.f. SKIN 360 EMEA marketing plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint. This role will focus on EU markets. Responsibilities MARKETING VISION & STORYTELLING: Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets. MARKETING TEAM LEADERSHIP: Lead the marketing channel teams in 360 execution -- organize and collaborate with all cross-functional teams to build robust end-to-end programs: strong marketing briefs based in rich brand stories to set the vision, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact. CROSS FUNCTIONAL COLLABORATION: Collaborate with cross functional partners (including Creative, Digital, IMC, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution. 360 INTEGRATION: Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed. PRESENTATION BUILDING & EXECUTIVE PRESENCE: Lead the development of internal & retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy. Strong PowerPoint and/or Keynote visual skills are required as well as ability to present materials at an executive level. TIMELINE MANAGEMENT & OWNERSHIP: Partner with a Project Managers to lead the communication of timelines and key updates to drive the 360 go-to-market launch timelines. RETAILER MARKETING: Lead retailer marketing plans and execution across all EU markets. Requirements: Located in Germany, willingness to travel within the allocated region BA or BS required 5-6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition Fluent in German and English, other European languages a plus Beauty industry background preferred Ability to think creatively, build compelling, fresh ideas based in telling a rich brand narrative Ability to leverage consumer insights & data to inform innovation pipeline and growth opportunities. Ability to lead cross-channel marketing teams, responsive & collaborative relationships while having conviction driving to execution Able to work in fast-paced environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure Excellent written, verbal & visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations; able to present with poise, confidence & enthusiasm at an executive level Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company’s discretion This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Position Summary The Marketing Manager role will support the e.l.f. Cosmetics & e.l.f. SKIN 360 EMEA marketing plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint. This role will focus on EU markets. Responsibilities MARKETING VISION & STORYTELLING: Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets. MARKETING TEAM LEADERSHIP: Lead the marketing channel teams in 360 execution -- organize and collaborate with all cross-functional teams to build robust end-to-end programs: strong marketing briefs based in rich brand stories to set the vision, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact. CROSS FUNCTIONAL COLLABORATION: Collaborate with cross functional partners (including Creative, Digital, IMC, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution. 360 INTEGRATION: Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed. PRESENTATION BUILDING & EXECUTIVE PRESENCE: Lead the development of internal & retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy. Strong PowerPoint and/or Keynote visual skills are required as well as ability to present materials at an executive level. TIMELINE MANAGEMENT & OWNERSHIP: Partner with a Project Managers to lead the communication of timelines and key updates to drive the 360 go-to-market launch timelines. RETAILER MARKETING: Lead retailer marketing plans and execution across all EU markets. Requirements: Located in Germany, willingness to travel within the allocated region BA or BS required 5-6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition Fluent in German and English, other European languages a plus Beauty industry background preferred Ability to think creatively, build compelling, fresh ideas based in telling a rich brand narrative Ability to leverage consumer insights & data to inform innovation pipeline and growth opportunities. Ability to lead cross-channel marketing teams, responsive & collaborative relationships while having conviction driving to execution Able to work in fast-paced environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure Excellent written, verbal & visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations; able to present with poise, confidence & enthusiasm at an executive level Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company’s discretion This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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