Senior Data Analyst - Marketing Sciences

Ekeq Open · verified Sep 10, 2026

Leicester Senior General Marketing

Senior General Marketing role at Ekeq. Leicester.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn business questions into analytical projects by gathering needs across teams
Examine transactional, demographic, and online data to find trends and define customer profiles
Build customer segments and insights that sharpen marketing performance and audience targeting
Explain campaign results and recommendations clearly to non-technical stakeholders
Spot opportunities to personalize experiences and improve the customer journey

What you bring

Background in marketing analytics, segmentation, campaign measurement, or a comparable area
Experience evaluating digital journeys, marketing impact, or personalization approaches
Strong SQL and Python skills for querying and reshaping data
Clear communication, organization, and the ability to handle competing deadlines
A/B testing and experimental design knowledge, with Databricks or BigQuery familiarity advantageous

Who this fits

You’ll suit this role if you can connect customer behavior analysis and experimentation with commercial decisions, then communicate the results clearly. The work is based at NEXT Head Office in Enderby, Leicestershire, and involves close collaboration with marketing, personalization, and commercial teams. eCommerce or digital marketing experience is beneficial, while Databricks and BigQuery knowledge is advantageous.

From the employer

We are looking for a Senior Data Analyst to join our growing eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!

The Role:

As a Senior Data Analyst focusing on Marketing Sciences, you will play a critical role in bridging the gap between data and commercial strategy. You will work within DataBricks and Google Cloud Platform, partnering closely with the marketing, personalisation and commercial teams.

In this role, it will be your responsibility to deliver data driven insights and robust measurement strategies to optimize our marketing efforts, product recommendations, and overall customer experience. We are looking for someone with a strong analytical background in customer behaviour and experimentation, paired with great communication skills to present actionable findings to various stakeholders.

What You’ll Take On:

Work with teams from around the business to understand commercial opportunities and gather requirements for analytical projects.
Interrogate large volumes of data from a range of sources - including transactional, demographic and online - to uncover trends and build detailed customer profiles.
Develop customer segmentations and deliver actionable insights to improve marketing effectiveness and target audiences.
Present campaign performance, analytical findings, and strategic recommendations to a range of non-technical audiences.
Proactively identify data-driven opportunities for personalisation and improvements to the customer journey.

What You’ll Bring:

You must have a background in marketing analytics, customer segmentation, campaign measurement, or similar.
You will have experience analysing digital customer journeys, marketing effectiveness, personalisation strategies, or similar.
You will have strong data querying and manipulation skills using SQL and Python.
Previous experience working within an eCommerce or digital marketing environment would be highly beneficial.
Have excellent communication skills, with a proven ability to translate complex data into clear commercial stories for various audiences.
You will have good time management skills with the ability to manage multiple deadlines and priorities.
Strong knowledge of A/B testing analysis and experimental design is highly desirable.
Knowledge of Databricks and BigQuery would be advantageous.