eCommerce Business Manager - Brands - 12 Month FTC
Mid-level Ecommerce Marketing role at Ekeq. Leicester · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll improve search, navigation and product pages across NEXT and Seasons
- You'll review funnel data and site performance to guide daily trading decisions
- You'll run testing that increases add-to-bag and conversion rates while reducing returns
- You'll own style guides and product attribution, then brief third-party clients on changes
- You'll manage brand relationships, coordinate promotional activity and lead commercial tech improvements
What you bring
- You'll have Trading Manager or Senior Trading Manager experience in ecommerce or retail
- You'll understand analytics, customer behaviour, ecommerce trends and experimentation methods
- You'll be able to turn performance data into trading actions and explain findings clearly
- You'll have experience working across teams and managing third-party platform relationships
- You'll be comfortable using ecommerce platforms and analytics tools in a changing environment
Who this fits
This suits an analytical ecommerce or retail trading leader who can balance customer experience, commercial decisions, brand relationships and team leadership. You should be comfortable managing a team and working with technical and non-technical partners. The role is based at NEXT Head Office in Enderby, Leicester, and is a twelve-month fixed-term contract.
From the employer
We are looking for an eCommerce Business Manager to join our eCommerce UK Trading team! Based at NEXT Head Office in Enderby, with a competitive salary range and alongside great benefits!
The Role:
The Premium & Seasons Business Manager drives the commercial performance, digital customer journey, and site trade for both Premium Brands on NEXT and the subsite, Seasons.co.uk. This role balances data-driven funnel optimisation, cross-functional collaboration, strategic brand relations, and AI innovation to expand capacity and scale overall sales growth.
What You’ll Take On:
Onsite Trading & Funnel Optimisation
- Act as the subject matter expert on the full customer journey, optimising search, navigation and product page (PLP/PDP) features across NEXT and Seasons.
- Conduct regular site walks and review funnel data daily to make commercially sound trading decisions.
- Utilise Seasons.co.uk as an innovation testbed to amplify the luxury experience before scaling successful initiatives to NEXT.
Data Analysis & Performance Reporting
- Monitor user behavior, analytics and sales funnel performance to deliver weekly updates and reactive in week trading insights.
- Lead a Test & Learn strategy to optimise Add to Bag (ATB) rates, boost conversions, and lower return rates.
Product Attribution & Governance
- Serve as the primary owner of style guides, allowables, and customer-facing attribution to maintain high standards and improve discovery.
- Educate and inform Third Party (TP) clients on all new and updated attribution rules.
Brand Relations & Marketing Integration
- Maintain relationships and manage trade terms with key brands (e.g., adidas, Converse), while providing data backed insights for new brand onboarding negotiations.
- Act as the primary eCommerce contact for internal Premium & Seasons product teams.
- Partner with Marketing on brand tiering, imagery recommendations and multi department coordination for major promotional moments.
Innovation, AI & Automation
- Identify and drive AI and automation solutions to streamline admin tasks, free up team capacity, and improve PDP/PLP accuracy.
- Conduct regular market and competitor reviews to identify emerging trends and assist in scoping technical requirements.
Cross-Functional Collaboration & Team Leadership
- Partner with Data, Development, UX, SEO, Content, and external partners (Bloomreach, Google) to execute commercial tech upgrades.
- Directly line-manage a team, deputise for the Brands Business Owner, and share expertise across the wider trade team.
What You’ll Bring:
- Experience working as a Trading Manager / Senior Trading Manager, within eCommerce or Retail.
- Strong understanding of analytics, user behaviour and eCommerce trends
- Experience in collaborating with cross functional teams and managing relationships with third-party platforms and vendors.
- Analytical mindset with the ability to interpret data, identify trends, and implement data driven strategies.
- Excellent communication skills with the ability to convey complex ideas to both technical and non-technical stakeholders.
- Familiarity with A/B testing methodologies and a commitment to continuous improvement.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Proficiency in using eCommerce platforms and analytics tools.
- A passion for delivering an exceptional shopping experience and a customer centric mindset.
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