SEO and GEO Strategist

eight&four Open · verified Sep 10, 2026

On-site London Full-time Mid-level SEO

Mid-level SEO role at eight&four. London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build SEO and GEO strategies that improve visibility across search engines and AI platforms
Turn search trends, citation gaps and competitor findings into content plans and team guidance
Create GEO measurement frameworks, reporting routines and prompt tests to track acquisition
Advise clients and internal teams, then support pitches with search insights and consultancy
Use performance reporting to share learnings and help teams keep optimising campaigns

What you bring

Bring deep experience across SEO and analytics tools, including Google Search Console and SEMrush
Know how to build measurement frameworks, handle attribution and assess agency-standard tools
Have cross-team collaboration and client-facing experience across B2B and B2C work
Understand global client work and how digital PR, backlinks and brand mentions affect visibility

Who this fits

You’ll suit an agency strategy role that combines client consultancy, cross-team collaboration and emerging AI search work. You’ll need to explain complex search analysis clearly to clients, senior stakeholders and delivery teams. You’ll be based in London, with predominantly remote work and two office days each week.

From the employer

We’re a social and content agency led by talent and fuelled by technology. Since 2008, we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive meaningful performance for our clients. Born in London, we’ve grown into a global agency, partnering with ambitious brands across international markets and delivering work that connects with audiences wherever they are.

As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in - through rapid progression, industry-leading benefits, and a culture that has been recognised in Campaign’s Best Places to Work for eight years running.

We are looking for an SEO & GEO Strategy Lead to play a pivotal role in our growing team, driving how we approach search visibility across both traditional search engines and emerging AI platforms. The role will sit across our Distribution offering, working closely with Editorial, Growth, Retainer and Performance teams to embed SEO and GEO best practice across our client work.

You will drive modern approaches to search and AI visibility, combining strong SEO foundations with emerging GEO expertise to shape strategies, measurement frameworks and content opportunities. You’ll also provide a high level of consultancy, helping both clients and internal teams understand and respond to the rapidly evolving search landscape.

Key Responsibilities

You will have a deep understanding of how content influences consumer behaviour and engagement, and the ability to track SEO, GEO and AI search trends, translating developments into actionable frameworks and recommendations for relevant teams – including Editorial, Growth and Retainer.

As part of our agency Search and Social Framework, you will work closely with Leads across Audience Behaviour, PR and Culture to represent our AI and Search function.

You will work closely with our internal account teams, supporting with search insights that help inform monthly content calendars, proposals and campaigns. Regular outputs which would benefit from SEO insights and guidance include: monthly social content, web articles, influencer and PR activity.

As well as translating AI citation gaps and competitor GEO benchmarking into prioritised content opportunities, embedding GEO requirements across Content, Editorial and Performance teams.

Likewise, you’ll partner with the Growth team on new business and pitches, selling this offering for the agency.

Define and track GEO as a standalone acquisition channel – including impressions, citations and referral attribution – building measurement frameworks, reporting cadences and ongoing LLM prompt testing/citation audits to validate performance and catch regressions.

Report on the performance of SEO and AI visibility changes and campaigns, sharing insights, learnings and success stories with relevant stakeholders to encourage continued optimisation.

You will have the ability to work cross-teams and with senior stakeholders to effectively convey complex SEO and GEO analysis, providing consultancy on best practice, defining processes, developing learning materials and articulating the role content plays within wider online visibility and acquisition strategies.

Good understanding of Digital PR and how earned media, backlinks and brand mentions contribute to SEO and AI search visibility, with the ability to identify opportunities and work with PR teams to improve performance

Requirements

Essential:

In-depth experience with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Meltwater GenAI Lens, Adobe Analytics, SEMrush, SEO rank trackers).

The ability to assess and recommend tools we should be utilising as agency standard.

Experience with measurement frameworks and attribution

Cross-team collaboration and integration

Client facing experience

Experience with both B2B and B2C clients

Experience with global clients

Benefits

Named in Campaign Magazine's Best Places to Work 8 years running
Remote working predominantly - 2 days in the office per week
Private Healthcare & Life Insurance, 25 Days+ Holiday
Annual Team Mini break in the UK or abroad
Regular Socials
Open, Engaging & Inspirational Culture