Lead - Marketing & Communications, India

Egup Open · verified Sep 18, 2026

Thane Senior Communications

Senior Communications role at Egup. Thane.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the annual India marketing direction around business priorities
Turn sales and solutions priorities into integrated plans for critical digital infrastructure
Build pipeline through account-based plays, nurture journeys, and interactive ROI tools
Shape AI and data center thought leadership while managing the strategic events calendar
Run stakeholder reviews, improve reporting with global teams and AI tools, and coach a commercially focused team

What you bring

Bring senior B2B marketing leadership from data centers, cloud, or critical infrastructure
Show success running marketing in a cross-functional, revenue-generating model
Explain complex technology propositions, including Digital Twins and HVDC architectures
Influence senior partners across sales, engineering, and global teams in a matrix

Who this fits

You’ll suit a senior marketer who connects strategy to pipeline, understands sales enablement, and can turn complex technology into clear value propositions. The role is based in Thane, India, and includes team leadership plus coordination across sales, engineering, and global teams.

From the employer

Key Responsibilities

A. Marketing Strategy & Leadership - Customer Centric GTM-wise

Develop the annual India Marketing Strategy aligned with Vertiv’s business objectives and the specific goals
Partner with POD leaders (Sales and Solutions leads) to translate business priorities into integrated GTM plans for critical digital infrastructure verticals.
Serve as a strategic advisor to the India leadership team, providing market intelligence to support the goal.

B. POD-Based Demand Generation & ABM

Lead the "Strategic Growth Engine" by generating a measurable marketing contribution to the sales pipeline
Execute high-touch Account-Based Marketing (ABM) for priority 1:1 and 1:Few accounts within the POD framework
Orchestrate demand-generation programs across the buying journey, utilizing digital nurture campaigns and interactive tools like ROI calculators.

C. Technology & Thought Leadership

Establish Vertiv as a co-innovation partner in the AI and data center ecosystem.
Drive narrative-led thought leadership around key AI imperatives:
Own the strategic events calendar

D. Cross-Functional Collaboration & Operations

Maintain a monthly interlock and MBR (Monthly Business Review) reporting cadence with POD stakeholders to ensure alignment on pipeline and engagement targets.
Leverage Global Marketing COEs and emerging AI tools to improve marketing effectiveness and dashboard reporting.
Lead and mentor a high-performance team that is commercially focused and execution oriented.

3. Key Performance Indicators (KPIs)

Success will be measured through the following POD-aligned metrics:

Marketing Contribution to Pipeline: New generated sourced and influenced pipeline as a % of total generated pipeline
Named Account Engagement: % of unique accounts engaged within each POD
Brand Impact Score: Measure of influence, awareness, and share of voice (SOV).
Campaign & Event ROI: Effectiveness of POD-specific initiatives

4. Leadership Attributes & Competencies

Commercially Minded: Deep understanding of marketing's role in revenue growth and sales enablement.
Technology Savvy: Ability to communicate complex value propositions like Digital Twins and HVDC architectures.
Matrix Influence: Capability to influence senior stakeholders across Sales, Engineering, and Global teams in a matrixed Revenue POD environment.
Strategic Execution: Converting high-level strategy into measurable, segment-specific outcomes.

Ideal Candidate Profile: A senior B2B leader from the data center, cloud, or critical infrastructure sectors who has successfully managed marketing within a cross-functional revenue-generating model.