Marketing, Brand and Social Lead

Egug Open · verified Sep 15, 2026

Hybrid AUCKLAND Full-time Senior General Marketing

Senior General Marketing role at Egug. AUCKLAND · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run cross-channel campaigns, then refine them using results from paid, owned and social activity
You'll move campaigns from initial brief through approvals, production, launch and ongoing improvement
You'll create campaign messaging and creative that supports customer and commercial goals
You'll coordinate agencies and internal partners to produce compliant, on-brand work
You'll shape social activity through content, paid placements, creators and ambassador work

What you bring

You have a bachelor's degree in marketing, business, communications or a related discipline
You bring at least three years in marketing, campaigns, brand or digital marketing
You have delivered multi-channel campaigns and overseen creative work with agencies
You understand paid and organic social media alongside digital marketing
You can turn insights into action while managing projects, stakeholders and communication

Who this fits

This suits a hands-on senior marketer who can combine creative judgment with commercial thinking and take work from strategy into delivery. You should be comfortable with multiple stakeholders, agencies, changing priorities, data, AI and new working methods. The role is based in Auckland, New Zealand, with a hybrid setup.

From the employer

Marketing, Brand and Social Lead

The Marketing, Brand and Social Lead supports the development and delivery of integrated marketing across the Consumer and Business Card portfolios and the Amex NZ Brand.

This is a broad, hands-on role spanning campaign strategy and execution, creative development, brand and social media. Reporting to the Acquisition Strategy, Creative & Brand Manager, you’ll work with internal teams, agencies and partners to deliver customer-centric marketing that builds the Amex brand and drives business outcomes.

You’ll also help shape Amex NZ’s social presence across organic and paid content, creators and ambassadors, while using customer insights, performance data and emerging technology to continually improve our marketing.

Plan, deliver and optimise integrated campaigns across paid, owned and social channels.
Develop campaign strategies, messaging and creative that drive customer and commercial outcomes.
Manage campaigns end-to-end, from briefing and creative development through approvals, production, implementation and optimisation.
Partner with agencies and internal teams to deliver high-quality, compliant and on-brand marketing.
Build the Amex NZ brand through campaigns, content, social media and partnerships.
Lead organic and paid social activity, including content, creators and ambassador programmes.
Use customer insights, performance data, AI and automation to improve marketing effectiveness and efficiency.
Manage campaign governance, budgets, quality assurance and compliance.

You’ll Be Someone Who:

Is passionate about marketing, creativity, brand building and customer engagement.
Combines creative thinking with strong commercial judgement.
Takes ownership and enjoys moving from strategy through to hands-on execution.
Understands integrated marketing, including digital, paid and organic social, content, creators and partnerships.
Uses data and insights to make decisions and improve performance.
Is highly organised and confident managing multiple priorities, stakeholders and partners.
Embraces AI, automation and new ways of working.
Thrives in a fast-paced, collaborative environment.

Bachelor’s degree in Marketing, Business, Communications or a related field.
3+ years’ experience in marketing, campaign management, brand or digital marketing.
Experience delivering integrated campaigns across multiple channels.
Experience working with agencies and managing creative development and production.
Strong understanding of paid and organic social media and digital marketing.
Creator, influencer, ambassador or partnership experience is advantageous.
Strong project management, communication and stakeholder management skills.
Analytical mindset and ability to turn insights into action.
Experience using AI-powered marketing or productivity tools is advantageous.