Marketing Specialist
At a glance
Mid-level General Marketing role at Efet. Astana · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build hotel marketing plans across the website, social channels, approved third-party sites, and target markets
- Create guest offers, promotions, and visual content with department heads while following Hilton brand standards
- Produce Instagram, Reels, Stories, photo, video, and other short-form content for hotel campaigns
- Manage media outreach, press materials, interview support, story pitches, and relationships across national, regional, and local outlets
- Analyze marketing activity monthly and work with hotel teams to promote special events and increase local and leisure business
What you bring
- Hands-on ability to create hotel social content, including Instagram, Reels, Stories, photography, and video
- A strong visual judgment and awareness of current social media, hospitality, lifestyle, and content trends
- Ability to build media relationships through personalized pitches, meetings, familiarization tours, and direct request handling
Who this fits
This role suits a mid-level marketer who can combine hotel promotions, social content, media relations, and monthly reporting. You will work onsite in Astana and collaborate with hotel management, department heads, and internal teams.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Marketing Coordinator, you’re not just supporting department initiatives and office management – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
Propose and implement hotel specific marketing strategies, including website and social media. Monitor marketing trends, tools, and applications specific to the hotel industry and target markets. Provide input to hotel marketing strategy. Create different offers to the guests in collaboration with Department Heads.
Create and develop engaging content for the hotel’s social media channels, including Instagram, Reels, Stories and short-form video. Translate creative ideas and hotel offers into relevant visual and digital content in line with the Hilton brand standards.
Ensure revenue management potential is maximized on key marketing strategies, including approved 3rd party websites. Generate and deliver monthly marketing analyses.
Collaborate with Hotel Management on the development and execution of Public Relations strategies to drive revenue through the use media relations (print, TV, internet, and radio) and social media.
Cultivate and maintain strong, positive media relationships on a national, regional, and local level through personalized pitches, face-to-face meetings and familiarization tours. Directly handle media requests, including developing pitch materials and providing media interview support. Develop compelling ideas for pitching stories to media. Maintain press materials and media site.
Work collaboratively with internal teams to develop and promote special events to drive local and leisure business to the hotels. Develop promotions that are newsworthy.
Independently produce and coordinate photo and video content for the hotel, demonstrating a strong visual sense and understanding of current social media, hospitality, lifestyle and content trends.
Perform other duties that may be assigned by the General Manager or Commercial Director.
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
