Conrad Bali - Digital Marketing Manager
At a glance
Mid-level Digital Marketing role at Efet. Bali · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan resort campaigns with the marketing director to increase awareness, interest, and bookings
- Manage the website, Google Business Profiles, and social channels for accurate brand presentation
- Build monthly Facebook, Instagram, and LinkedIn plans, then track engagement and traffic
- Coordinate shoots and influencer partnerships, covering outreach, briefs, schedules, and usage rights
- Monitor coverage, reputation risks, competitors, and campaign results for management reporting
What you bring
- At least one to three years in marketing, preferably across hospitality, luxury, lifestyle, or tourism
- Working knowledge of digital marketing, social platforms, and analytics tools
- Strong writing and speaking skills, with careful attention to brand standards
- An organised, proactive approach to handling several projects at once
Who this fits
You’ll suit a Bali-based, on-site manager role involving resort storytelling, social content, campaigns, reporting, and external collaborations. It fits someone creative and analytical who can turn performance data into useful direction while staying detail-focused and adaptable. Experience with agencies, influencers, or creative vendors is advantageous.
From the employer
Exceptional Hospitality Starts with You
- Growth in social media reach, engagement, and follower base by target audiences
- Digital campaign performance and ROI
- Consistency and quality of brand execution across channels
- Timely delivery of campaigns, reports, and content
- Effectiveness and proactive influencer and media collaborations
- Accuracy and insightfulness of market and competitor analysis
Here’s what you’ll do during a typical day:
Digital Marketing Strategy & Campaign Execution
Collaborate with the Director of Marketing to plan and execute digital marketing strategies and campaigns that promote the resort’s facilities, experiences, and offerings to domestic and international audiences.
Plan, coordinate, and execute advertising campaigns to increase awareness, interest, and bookings for the resort.
Support brand-aligned initiatives that drive awareness, engagement, and bookings across all market segments.
Online Presence
Oversee and manage the resort’s digital footprint, including the official website, Google Business Profiles, and social media platforms.
Ensure accuracy, consistency, and brand alignment across all digital touchpoints.
Monitor digital performance using analytics tools and evaluate campaign effectiveness to inform future strategies.
Social Media Management
Develop and execute a monthly social media content plan for platforms including Facebook, Instagram, and LinkedIn.
Create compelling, on-brand content that enhances guest engagement, supports resort narratives, and drives traffic and enquiries.
Monitor social media activity, trends, and engagement metrics to optimise performance.
Content Creation & Copywriting
Write clear, engaging, and brand-compliant copy for social media & marketing campaigns,
Ensure all communications reflect Conrad brand voice, tone, and visual identity standards.
Content Production & Collaborations
Plan and coordinate content shoots with internal departments and external vendors in line with marketing calendars and promotional priorities.
Manage influencer and content creator collaborations, including outreach, briefing, scheduling, and content usage tracking.
Media Monitoring & Reporting
Monitor and document all media coverage, influencer activity (KOLs), and brand mentions across digital and social platforms.
Support the Director of Marketing in compiling monthly and quarterly campaign and digital performance reports, highlighting results, insights, and recommended next steps.
Reputation & Brand Risk Monitoring
Stay informed of local and international news, trends, or online conversations that could impact the resort’s reputation or business.
Proactively alert management to potential issues and support timely, effective responses when required.
Market & Competitive Analysis
Conduct ongoing competitive analysis covering resort positioning, food and beverage promotions, and eCommerce marketing activities.
Identify opportunities to enhance market competitiveness and alignment with public relations efforts.
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
Required Qualifications & Experience
- 1–3 years’ experience in a marketing role, preferably within hospitality, luxury, lifestyle, or tourism
- Strong understanding of digital marketing, social media platforms, and analytics
- Experience working with agencies, influencers, or creative vendors is advantageous
Skills & Competencies
- Strong written and verbal communication skills
- Creative, detail-oriented, and brand-conscious
- Organised, proactive, and able to manage multiple projects simultaneously
- Analytical mindset with the ability to translate data into insights
- Collaborative team player with a positive and adaptable attitude
- Passion for luxury hospitality and storytelling
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