growthroles

Senior Manager of Product Innovation & Marketing (Billie)

Edgewell Personal Care Brands edgewell.com Open · verified Sep 18, 2026
New York Senior General Marketing

Senior General Marketing role at Edgewell Personal Care Brands. New York · $104,000–$156,000 base.

SalaryStated by Edgewell Personal Care Brands
$104,000 – $156,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Edgewell Personal Care BrandsOur estimate for the market: $125,000–$176,588
Below the market median of $157,250 for senior general marketing roles in New York.
Worked out from 79 postings that stated pay, median $157,250. Last updated Sep 18, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Drive innovation plans across shaving and emerging categories, prioritizing several major launches
  • Take products from initial concept and brief through formulation, testing, approvals, and shelf launch
  • Shape positioning, claims, and messaging with internal teams and creative partners
  • Run compliance and testing work, including efficacy studies, ingredient lists, artwork, and regulatory review
  • Build data-led business cases covering whitespace, pricing, and margin options

What you bring

  • At least seven years in product innovation, marketing, or development within beauty, personal care, or CPG
  • End-to-end knowledge of product development, including formulation, testing, compliance, and commercialization
  • Ability to turn consumer insight and data into clear product opportunities
  • Skill influencing stakeholders across teams while coordinating complex projects and competing priorities
  • Strong communication, presentation, and senior-leadership deck-building experience

Who this fits

You’ll suit a strategic, detail-focused builder who can coordinate teams, make decisions, and keep launches moving. The role is based in New York, and it involves managing external vendors, fragrance houses, and manufacturers. It also calls for hands-on problem solving and presenting to senior leadership.

From the employer

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination. Launched in 2017, Billie is an award-winning shave and body care brand that was built to champion womankind. We’re committed to a working environment that welcomes, empowers and celebrates all of our team members' unique identities. At Billie, we’re building products that people actually want to use and talk about, grounded in real insights and brought to life with intention. As our Senior Manager of Product Innovation & Marketing, you’ll lead the development of new products from idea to shelf, shaping both what we create and how it shows up in the world. We’re looking for a strategic, detail-oriented builder who can connect the dots across teams and turn ideas into impactful launches. What you’ll do:
  • Lead and drive innovation pipelines across shave and emerging categories, setting priorities across multiple high-impact launches
  • Own and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launch
  • Develop and refine product positioning, claims, and messaging in partnership with cross-functional teams and creative partners
  • Oversee testing and compliance, managing third-party efficacy testing, ingredient lists, artwork reviews, and regulatory approvals
  • Build and deliver business cases grounded in data and insights, including whitespace opportunities, pricing strategy, and margin scenarios
  • Lead cross-functional alignment, managing timelines, facilitating decision-making, and ensuring seamless launch readiness across teams
  • Manage and grow external partnerships, guiding vendors, fragrance houses, and manufacturers through development, feedback, and approvals
What we’re looking for:
  • 7+ years of experience in product innovation, product marketing, or development within beauty, personal care, or CPG
  • A deep understanding of the product lifecycle, from concept through commercialization, including formulation, testing, and compliance
  • Strong strategic thinking, with the ability to translate consumer insights and data into clear, actionable product opportunities
  • A collaborative approach to working cross-functionally and influencing stakeholders across multiple teams
  • Comfort managing complexity, balancing multiple projects, timelines, and priorities with attention to detail
  • Clear and effective communication skills, with experience building decks and presenting to senior leadership
  • A proactive, solutions-oriented mindset, with a willingness to roll up your sleeves and move work forward
The salary range for this position is $104,000–$156,000. Compensation for this position varies based on a range of equal opportunity factors, including but not limited to role scope, level of experience, relevant skills, education and credentials, external and internal benchmarks for equivalent roles and experience, business sector, and geographic location. Compensation decisions are based on the specific facts and circumstances of each case. In addition to base salary, the total rewards package may also include, for eligible roles, bonus, and long-term Incentive. Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Your Talent Acquisition Partner can provide additional details regarding total rewards offerings and the applicable salary range for the relevant location(s) during the hiring process.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

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