Career Accelerator Program - Brand Specialist
At a glance
Mid-level Brand Marketing role at Edbz. Dallas · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run digital advertising, email, and content programs that build awareness, attract visitors, and support sales
- Turn initial ideas into promotional campaigns designed to produce profitable outcomes
- Manage promotions across paid, owned, and earned channels
- Review program results, then improve creative materials, content, engagement, and sales performance
- Work across teams on consistent brand storytelling and evaluate AI-enabled marketing tools
What you bring
- A bachelor’s degree in business, marketing, communications, public relations, journalism, or a related area
- A cumulative undergraduate GPA of at least three on a four-point scale
- Exposure to AI tools, plus interest in applying them to make marketing work more efficient
- Coursework or project work involving statistics, market research, or similar analytical methods
Who this fits
This role suits a recent college graduate entering a twelve-month Communications development program and building hands-on brand marketing experience. You should be analytical, proactive, self-directed, comfortable making decisions, and able to deliver projects on time in a fast-changing setting. The position is based in Dallas and is full-time.
From the employer
Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.
Position Overview
We're seeking an analytical and enthusiastic recent college graduate to join our team as a Brand Specialist. In this role, you will execute online marketing programs, such as digital advertising, email marketing, and content marketing, to create awareness, drive traffic, and generate sales. You'll gather and translate ideas into profitable, promotional marketing campaigns, and use data to continuously improve program performance.
Key Responsibilities
Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic
Gather and translate ideas into profitable, promotional marketing campaigns
Administer and execute online promotions across paid, owned, and earned channels
Conduct analysis on program effectiveness and apply findings to enhance creative assets and content
Support optimization of marketing programs to improve engagement and increase sales
Collaborate cross-functionally to ensure consistent, compelling brand storytelling
Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness
Minimum requirements:
- Bachelor’s degree in Business administration, Business, Marketing, Communications, Public Relations, Journalism, or related field
- Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
- Hands-on exposure to AI tools and interest in using them to work more efficiently
- Coursework or project experience in statistics, market research, or related analytical methods
- Strong time management skills that enable on-time project delivery
- Demonstrated ability to build strong, influential relationships
- Ability to work effectively in a fast-paced and rapidly changing environment
- Ability to take the initiative and drive for results
- Self-motivated with sound decision-making capabilities
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