CRM Campaign Senior Specialist (Salesforce Marketing Cloud)
At a glance
Senior General Marketing role at Dyson. Singapore - St James Power Station Headquarters.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and launch SFMC campaigns across email, mobile messaging, social advertising and related channels
- Create customer data extensions and automation workflows for accurate targeting and segmentation
- Set campaign goals, audiences, cadence and messaging with the Retention Strategy Lead
- Review campaign metrics with Analytics and optimize effectiveness using the findings
- Support markets and teammates through setup guidance, training, documentation and issue resolution
What you bring
- At least three years of hands-on Salesforce Marketing Cloud operations and campaign delivery
- You can manage email and mobile campaigns, Journey Builder, Freeform and data extensions in SFMC
- You use AmpScript, SQL and HTML, with strong analytical skills for data-based decisions
- You have written operational guides and can work closely with product, IT and analytics teams
Who this fits
This role suits a senior CRM marketer who can own SFMC execution while serving as the platform’s first-line expert. You’ll need to be comfortable training others, troubleshooting with Product and IT Owners, and collaborating across retention, analytics and insights teams. The role is based in Singapore.
From the employer
We are seeking a talented and experienced Salesforce Marketing Cloud Specialist to join our CRM team. As a Salesforce Marketing Cloud Specialist, you will be the Subject Matter Expert for all things SFMC related, lead campaign implementation, and drive innovation to ensure we get the most out of the platform.
Responsibilities:
Campaign Execution
- Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
- Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
- Campaign deployment might occasionally involve utilisation of other marketing platforms.
- Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
- Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.
Subject Matter Expert
- Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
- Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide and maintaining documentations.
- Provide operational support, including raise tickets and collaborate with the Product/IT Owners to resolve issues.
- Stay up-to-date on industry best practices and new features within the Salesforce Marketing Cloud platform.
- Collaborate with Product Owners to enable new capabilities within SFMC.
- Collaborate with Analytics and Insights Teams to create data pipelines.
Requirements
- Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
- Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, freeform and data extensions within Salesforce Marketing Cloud.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in crafting Operational Guides and related documentation.
- Excellent communication and collaboration skills.
- Proactive team player who enjoys solving problems and enabling those around them.
- Attention to detail and perfectionist approach to quality control.
- Salesforce Marketing Cloud certification is a plus.
Technical Skills
- Must Have: AmpScript, SQL, HTML
- Good to Have: Restful API, MC Connector, JavaScript
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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