Field Marketing Manager
Mid-level Event Marketing role at Dust. San Francisco · full-time · $120,000–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the US sales event calendar, benchmarking options and vetting relevance before you commit
- Build a pre, during and post-event playbook with sales and SDRs to turn attendance into pipeline fast
- Keep HubSpot clean, tracking leads and reporting on how each event performed
- Run logistics end-to-end, from venue and catering to speakers and on-site coordination, and be hands-on at the event
- Sync with SDRs and account executives on which accounts to target, guest lists and day-of briefings
What you bring
- Between five and ten years in B2B demand-gen or field marketing, ideally tech or SaaS
- A proven history of running events that produce real pipeline and revenue, not just PR
- Sharp project management, able to juggle five events at once without slipping
- Comfort using HubSpot or a similar CRM to track leads and measure campaigns
- Based in San Francisco or New York and willing to travel across the US regularly
Who this fits
This suits a hands-on field marketer who treats events as a pipeline engine and enjoys working shoulder to shoulder with a busy sales team. Expect roughly one to two trips a month across the US, and an office-first culture with regular in-person work in San Francisco. Base pay runs from 120,000 to 160,000 dollars, with equity in a Sequoia-backed startup.
From the employer
About Dust
Work is being rewritten, and the people holding the pen are the ones who actually run it.
With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done.
With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast.
We're serving great customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.
Dust is backed by Sequoia with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50.
Summary
We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market.
This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.
You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.
Responsibilities
Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team
Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
Negotiate packages with event vendors and venues
Drive Pipeline Through Events
Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
Own CRM hygiene: track leads, update HubSpot, and report on event performance
Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
Execute Flawlessly on the Ground
Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
Travel to events across the US regularly (est. 1–2x/month)
Create Event Content and Communications
Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
Work with the broader Marketing team to adapt assets to US market tone and priorities
Measure and Improve
Report on event ROI: leads generated, pipeline created, conversion rates
Run structured retros after each event and implement learnings in the next cycle
Help the team sharpen the strategy every quarter
What We're Looking For
5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
Proven track record of executing events that directly generate pipeline and revenue
Strong project management skills: you can run 5 events in parallel without dropping the ball
Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
Based in San Francisco or New York, able to travel regularly across the US
Experience with account-based marketing strategies and coordinating with ABM programs
Track record of building field marketing programs from the ground up at scaling organizations
Bonus Points
Experience in the AI/ML or enterprise software space
Experience using Dust (or similar AI productivity tools)
Experience supporting enterprise or mid-market sales teams through field marketing
Existing network in the US tech/AI ecosystem
Compensation and Benefits
Competitive compensation: $120,000–$160,000 base salary
Significant equity package in a Sequoia-backed startup
Health insurance for you and your dependents
New MacBook Pro or Linux machine, monitor, keyboard, etc.
Beautiful office in the heart of San Francisco
Opportunity to travel to Paris multiple times a year
Regular team events and offsites
We can go higher for outstanding profiles.
Location
We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.
We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect.
That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.
Why Dust
The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.
We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.
If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.
Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.
Learn how we think and work.
Our product constitution, a story about our mission
Agents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024
LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024