Integrated Marketing Specialist

DraftKings (Employee Referral Portal) Open · verified Aug 21, 2026

Boston Full-time Mid-level General Marketing

Mid-level General Marketing role at DraftKings (Employee Referral Portal). Boston · full-time · $89,600–$112,000 base.

SalaryStated by DraftKings (Employee Referral Portal)

$89,600 – $112,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DraftKings (Employee Referral Portal)Our estimate for the market: $79,625–$130,000

In line with the market median of $100,800 for mid-level general marketing roles in Boston.

Worked out from 18 postings that stated pay, median $100,800. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn performance findings into marketing strategies, investment guidance, and direction for execution teams
You'll create repeatable links between analytics and integrated marketing so insights become decisions and action
You'll work with Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization on plans
You'll build frameworks for channel mix, spend allocation, and local-market investment visibility
You'll improve state and local reporting and planning so teams can spot optimization opportunities

What you bring

You bring integrated marketing or strategy experience across paid social, organic social, television, radio, and other media
You can interpret performance frameworks and analytical outputs without needing deep statistical-modeling expertise
You've connected marketing insights to investment planning, channel strategy, campaign planning, or market decisions
You build repeatable operating processes and present complex information clearly in PowerPoint

Who this fits

You’ll suit this role if you can connect marketing analysis to practical investment choices and coordinate work across several teams. The position is full-time and based in Boston. As DraftKings operates in regulated gaming, you may need a state-issued gaming license for employment.

From the employer

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an Integrated Marketing Specialist, you’ll turn marketing performance insights into strategies that shape how we invest across sports, markets, channels, and customer opportunities. You’ll build the processes that connect Analytics with Integrated Marketing, helping teams translate performance recommendations into clear investment decisions and coordinated marketing action. Working across Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization, you’ll strengthen how we plan and optimize marketing investments at both the portfolio and local market level. Your work will help establish a more scalable approach to using data to guide where and how we invest.

What you’ll do as an Integrated Marketing Specialist

Translate analytical outputs and performance insights into actionable marketing strategies, investment recommendations, and direction for downstream teams.
Build scalable processes that connect Analytics with Integrated Marketing, creating a consistent path from performance insights to marketing decisions and execution.
Partner with Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization to inform integrated marketing strategies across sports, markets, channels, and customer opportunities.
Develop frameworks that improve visibility into marketing investment and help teams make more informed decisions about channel mix, spend allocation, and local market opportunities.
Turn analytical frameworks, including media mix and channel performance insights, into clear recommendations that marketing teams can incorporate into campaign planning.
Strengthen reporting and planning processes that help teams evaluate performance at the state and local level and identify opportunities to optimize marketing investment.

What you’ll bring

Experience in integrated marketing, marketing strategy, or a related field, with broad exposure to channels such as paid social, organic social, television, radio, and other media.
The ability to understand analytical outputs and performance frameworks and translate them into clear marketing strategies and recommendations; deep statistical modeling expertise is not required.
Experience connecting marketing performance insights with investment planning, channel strategy, campaign planning, or market-level decision-making.
Strong operational skills and the ability to build repeatable processes that move complex, cross-functional work from insight to action.
Strong communication and presentation skills, including proficiency in PowerPoint and the ability to simplify complex information for a range of stakeholders.
Experience working in a fast-paced technology, startup, or similarly dynamic environment is a plus, along with exposure to artificial intelligence tools or other emerging technologies.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.