Senior Marketing Manager - Patient Monitoring
Senior General Marketing role at Draeger. Telford · $122,000–$146,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run North American marketing programs for the patient monitoring portfolio using global direction
- Lead monitor launches, support pricing decisions, and equip sales and service teams with guidance
- Gather hospital and customer needs, then share them with product management and global R&D
- Build brochures, digital sales templates, and quote materials, while supporting trade shows and demonstrations
What you bring
- A bachelor’s degree or comparable experience in patient monitoring on the vendor side
- Hospital-based patient monitoring experience as a registered nurse
- At least five years in medical device marketing or product management preferred
- Knowledge of monitoring systems, hospital networks, and U.S. clinical practice
- Technical presentation ability plus strong relationship-building and collaboration skills
Who this fits
This role suits someone who can connect medical device marketing with patient monitoring practice and communicate effectively with hospitals, sales teams, partners, and R&D. You can work from the Telford or Andover office on a hybrid basis, or remotely, with travel of up to 25%.
From the employer
Senior Marketing Manager - Patient Monitoring
- Business Unit: Draeger, Inc., Job-ID: 1187
- Location: Telford
- Function: Marketing / Communication
- Work Location: Hybrid
- Employment Type: Permanent
The Job Responsibilities
Draeger is hiring a Senior Marketing Manager – Patient Monitoring to work hybrid in our Telford, PA or Andover, MA office or work remote.
We are seeking Senior Marketing Manager to focus on the Medical Division’s Patient Monitoring product portfolio. Drive tactical execution of marketing programs for Patient Monitoring. Collaborate with Senior Director, Anesthesia/Monitoring teams, and 3rd party partners to adapt global portfolio positioning and market strategies to the local market, including business planning, product launches, field support, and market knowledge.
Responsibilities
- Implement global strategies developed for Draeger Monitoring communication:
- Consult with global Monitoring teams for approved monitoring strategy.
- Define and put processes in place to implement strategy in North America
- Create documentation for Sales and/or Service
- Educate Sales and Service on how to implement strategy.
- Assist Sales as necessary in the Sales process and with customer relationship
- Manage Patient Monitoring Product Lifecycle:
- Lead product launches of future introductions of patient monitors across all hospital departments
- Assist in adjustment of pricing as determined by the market
- Engage with North American customers and provide upstream product requirements to global R&D teams:
- Lead virtual and on-site customer and Sales support as needed.
- Understand customer perceptions and communicate preferences for future development.
- Create Marketing tools required for clinical positioning of Draeger’s enterprise monitoring offerings to potential customers:
- Create Enterprise Monitoring marketing brochures.
- Create Digital Sales Portal templates.
- Assist in quote template creation.
- Assist in the development and implementation of the Marketing Strategy:
- Work alongside the Director of Marketing and other Marketing Managers in the development of the Monitoring marketing strategy
- Collect and provide customer feedback in respect to customer requirements to Telford, Andover, and Luebeck Marketing and Product Management teams.
- Assist in the planning and execution of Trade Shows:
- Contribute to the development and implementation of trade show marketing strategies.
- Support the staging and preparation of equipment and materials for exhibition.
- Attend trade shows as needed to help present and position monitoring technology to prospective customers.
- Performs other duties as needed and assigned.
Your Qualifications
- Bachelor’s degree or relative experience in patient monitoring on vendor side
- RN with patient monitoring experience in a hospital setting
- 5+ years of medical device marketing / product management experience preferred.
- Solid understanding of monitoring technology and hospital networks
- Understanding of current clinical use of patient monitors in the U.S. market
- Presentation skills necessary to effectively communicate and update at a technical level to Hospitals.
- Strong collaborative skills with a strong desire to build relationships among our customers, strategic partners, and research and development.
- Travel up to 25%
The targeted pay range for this position is typically between $122,000 - $146,000. We note that the base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. This position is eligible for the following additional compensation: annual bonus.
Dräger Benefits
At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:- Medical, dental, and vision insurance
- Life, short- and long-term disability coverage
- 401(k) with company match
- Over 4 weeks of paid time off, plus holidays and parental leave
- Flexible spending accounts and employee assistance program
Who we are
We’re hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle “Technology for Life”. Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario. Draeger is an Equal Opportunity Employer.
Interested?
Please, apply directly through our career portal.
We look forward to receiving your application.
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