Trainee Sales Representative

DNA Payments Open · verified Sep 25, 2026

Cardiff Junior Account Executive

At a glance

Entry-level Account Executive role at DNA Payments. Cardiff · £50,000 OTE.

On-target earningsStated by DNA Payments

£50,000

On-target earnings for this role, in GBP per year, as published in the posting. Base plus commission; the split is in the posting.

RoleAccount Executive

SeniorityJunior

LocationCardiff

OTE£50,000

PostedSep 25, 2026 · 0d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Visit assigned SME businesses each day, building new business through face-to-face prospecting in your territory
Complete product, compliance, systems and sales training while applying coaching during live field activity
Find merchant needs and recommend suitable DNA Payments, EPOS and Zash solutions
Keep CRM records and opportunity pipelines accurate while working toward expected conversions
Guide customer applications through setup and launch, coordinating with internal teams until transactions begin

What you bring

A valid driving licence and full eligibility to work in the UK are essential
You communicate confidently with business owners and can handle rejection while prospecting in person
You work independently, meet daily activity expectations, and bring reliable, punctual preparation
You can use Microsoft Office programs and complete simple maths calculations

Who this fits

This suits a self-directed, entry-level salesperson who is comfortable approaching SME owners face to face and working in the field around Cardiff. You will complete a six-month academy, with progression dependent on performance, activity, product knowledge, conduct, CRM accuracy, attendance and coachability. The role is remote within Cardiff and surrounding areas, but requires daily territory work and driving.

From the employer

Sales Academy - DNA Payments

Reporting into: Head of SalesWorking hours: 37.5Working location: Remote - Cardiff and surrounding areasEmployment type: Full-time employed role

As a Trainee Sales Representative, you will join the DNA Sales Academy and generate new business by visiting SME businesses within an assigned postcode area. This is a field-based, entry-level sales role combining structured training, coaching and live field activity.

Previous sales experience is not required. You must be self-motivated, resilient, reliable and comfortable approaching business owners face to face. Candidates who successfully complete the six-month academy and meet the required standards will graduate and be promoted to Business Development Consultant.

Key Responsibilities:During the academy, you will be responsible for:

Complete all product, compliance, systems and sales training.
Manage and develop your assigned territory on a daily basis.
B2B cold calling (75+ door knocks daily once fully active).
Target SME businesses with annual card turnover of £50,000 - £7.5m.
Identify merchant needs and promote appropriate DNA Payments, EPOS and Zash solutions.
Efficiently manage your CRM and pipeline of opportunities to achieve expected conversions.
Work towards 1 self-generated sales a day (20 per average working month)
Target clients with monthly £50+ net revenue to achieve monthly targets.
Successfully complete customer applications and support customers through to live and transacting.
Work with internal teams to process, deliver and set up products, ensuring an exceptional customer experience.
Apply coaching and feedback and demonstrate continued improvement.
Maintain the required standards for attendance, punctuality, activity, administration and professional conduct.
Be present on daily huddle calls both in the morning and in the evening.

What we’re looking for

Self-motivated and able to work independently in the field.
Resilient and comfortable with rejection.
Coachable and willing to apply feedback.
Reliable, punctual and prepared.
Strong work ethic and willingness to meet daily activity targets.
Confident communication skills and a customer-focused approach.
Honest, professional and able to represent DNA Payments appropriately.
Ability to use Microsoft Office Programs
Ability to perform simple maths calculations – i.e 1% of £100.

Graduation and progression

Graduation at month six is based on performance, activity, product knowledge, conduct, CRM accuracy, attendance and coachability. Graduation is not automatic.

Successful graduates will be promoted to Business Development Consultant, with further progression to Business Development Manager and Senior Business Development Manager available based on performance.

What’s in it for you?

25 days holiday per year
Private Medical
Life Assurance
Cycle to work scheme
Access to self-learning platform - Bookboon
Income Protection
Workplace Pension
Employee Assistance Programme
Clear career progression through the DNA Sales Academy

Basic Salary: Starting at £25,000 (£5,000 uplift after passing probation)Car Allowance: £5000 P/A plus mileage paid at HMRC statutory advisory ratesIncentive: Generous, uncapped scheme based on a revenue share model. Realistic first year OTE of £50,000.Driving Licence is Essential for this roleFull eligibility to work in the UK