Senior Manager, Marketing Strategy & Planning (DET)

Disney Open · verified Aug 19, 2026

Burbank Full-time Senior General Marketing

Senior General Marketing role at Disney. Burbank · full-time · $153,200–$205,400 base.

SalaryStated by Disney

$153,200 – $205,400

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead and grow a team supporting brand, Live, sports, franchise, and content marketing, bringing campaigns into shared planning methods
You'll advance planning and investment tools such as MMM, Airtable, and Claude, while building automation and AI into workflows
You'll streamline campaign briefs and create common cross-platform measurement and KPIs
You'll work with campaign managers and channel owners to turn performance findings into optimization and strategic pivots
You'll explain marketing's combined impact in goal updates and quarterly business reviews, advising leaders on prioritization and business alignment

What you bring

You'll bring at least seven years in marketing strategy, media strategy, operations, consulting, or related work
You'll have led projects spanning functions and owned strategic planning work
You'll turn data into clear actions through strong analysis and storytelling
You'll be highly skilled with database tools, especially Airtable, and communicate exceptionally well verbally and in writing
You'll influence without formal authority and stay effective amid ambiguity

Who this fits

You'll fit this role if you connect planning, measurement, and investment decisions rather than focusing on campaign execution. You'll collaborate with marketing leaders, campaign managers, channel owners, and enterprise partners across brand, Live TV, sports, franchise, and content. The position is based in Burbank, and streaming or entertainment experience, marketing operations work, executive reporting, and experience in matrixed teams are useful additions.

From the employer

Job Posting Title:

Senior Manager, Marketing Strategy & Planning (DET)

Req ID:

10157728

Job Description:

Disney+ and Hulu's Marketing Strategy & Planning team is seeking a Senior Manager to oversee integrated planning workflows across brand, Live TV, sports, and content marketing initiatives, unifying how our teams plan campaigns and measure impact across verticals. This role isn't about campaign execution - it's about acting as Marketing's connective tissue, aligning planning and measurement standards into one shared framework so Marketing can optimize for impact.

The ideal candidate is a proactive problem-solver and strategic thinker with deep experience in marketing strategy, program management, and cross-functional collaboration.

Responsibilities:

Manage and develop a team that supports Brand, Live, Sports, Franchise, and Content marketing, aligning processes so campaigns consistently flow through our standard planning frameworks with strategic rigor.
Partner across the enterprise to advance key tools (e.g., MMM, Airtable, Claude) that support Marketing's planning and investment decisions.
Develop workflows with automation in mind, leaning into AI to streamline and quicken results.
Align campaign briefing processes to increase operational efficiency and cross-functional collaboration.
Strengthen analyses by rolling out cross-platform measurement and unifying KPIs across teams.
Collaborate regularly with campaign managers and channel owners to surface tactical performance insights, identify optimization opportunities, and inform strategic pivots.
Drive the narrative of Marketing's holistic impact — socializing learnings with partners through goals updates and quarterly business reviews.
Serve as a strategic thought partner to Marketing leadership, ensuring campaigns are aligned with our business goals and that insights translate into sharper prioritization decisions across the org.

Basic Qualifications:

7+ years of experience in marketing strategy, media strategy, operations, consulting, or a related field.
Proven success leading cross-functional projects and strategic planning processes.
Strong analytical and storytelling skills; ability to translate data into clear, actionable insights.
Expertise in database tools like Airtable.
Exceptional verbal and written communication skills.
Comfortable managing through ambiguity and influencing without authority.

Nice to Haves:

Experience in streaming or entertainment, particularly within a complex, matrixed organization.
Proven background in building and scaling marketing operations or strategy functions.
Experience with executive reporting and crafting strategic narratives for leadership.
Strong understanding of cross-functional workflows between creative, media, strategy, and data science teams.
Comfort navigating ambiguity and shifting priorities to support evolving business needs and objectives.

The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Marketing

Job Posting Primary Business:

Marketing (DET)

Primary Job Posting Category:

Business Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-08-17