Associate Manager, Sports Marketing

Disney (Disneycareerdc) Open · verified Aug 17, 2026

New York Full-time Manager General Marketing

Mid-level General Marketing role at Disney (Disneycareerdc). New York · full-time · $75,500–$101,200 base.

SalaryStated by Disney (Disneycareerdc)

$75,500 – $101,200

Base salary for this role, in USD per year, as published in the posting.

This role, from Disney (Disneycareerdc)Our estimate for the market: $85,625–$149,125

Below the market median of $120,000 for mid-level general marketing roles in New York.

Worked out from 70 postings that stated pay, median $120,000. Last updated Aug 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help shape NFL Network promotion plans and the broader marketing approach for the property
Turn fan and consumer insights into brand initiatives, innovations, and marketing briefs
Guide creative development with internal and external partners across the media mix
Coordinate weekly plans with media, social, programming, production, and affiliate teams
Manage NFL Network budget updates and support fan activations and experiences

What you bring

At least two years of related marketing or advertising experience, plus a bachelor’s degree or equivalent in marketing, business, or a related field
Brand management experience and knowledge of positioning, creative development, evaluation, and budget oversight
Marketing analytics, financial judgment, and consumer and market insights experience
Strong communication, organization, prioritization, problem-solving, and creative judgment
Microsoft Office proficiency and familiarity with social media platforms and evolving media consumption

Who this fits

You’ll suit this New York-based role if you can manage a high-profile, high-volume sports portfolio while moving work across internal teams and outside creative partners. You’ll need to work in a fast-paced setting, coordinate with NFL stakeholders, and bring strong interest in sports, music, social media, and changing media habits.

From the employer

Job Posting Title:

Associate Manager, Sports Marketing

Req ID:

10156659

Job Description:

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Associate Manager, Sports Marketing is part of the NFL brand team, which supports NFL Network, NFL Draft, Monday Night Football, SB LXI, and all other NFL priorities across the company, based in New York, NY. This position will focus on development and execution of marketing strategies and multi-platform promotional plans for the NFL Network and NFL on ESPN in addition to providing overall support for the NFL team. The position reports to the Assoc Director, Sports Marketing – NFL. This role is based in New York, NY.

Responsibilities:

Supports the development of promotional plans for the NFL Network and contributes to the strategy of the property.
Works with various internal stakeholders including ESPN Programming, Production, Media, Social Media, Sales, Affiliate Marketing, Research and Corporate Communications.
Establishes strong and collaborative relationships with key external partners including the NFL
Implements new fan and consumer insights, translate these insights into key brand and innovation initiatives.
Drives the day-to-day creative development process with internal and external creative partners to deliver world-class creative across the entire media-mix.
Drives development of insight-driven marketing briefs to internal and external partners in support of brand initiatives and priority programming.
Aligns plans and initiatives via weekly planning meetings with cross functional teams (Media, Social Media, Programming, Production, Affiliate).
Updates budget for NFL Network portfolio.
Supports marketing activations and fan experiences.

Required Qualifications:

Minimum 2 years of related marketing/advertising experience required.
Understanding of marketing fundamentals, including strategic and creative development, creative evaluation, and budget management.
Previous experience in brand management. Skills in brand positioning and a passion for Marketing Strategy and Advertising, including live shoot production experience.
Strong creative instincts. Experience working with internal and external creative partners.
Strong base of marketing analytics, financial acumen and understanding of Consumer & Market insights.
A healthy appreciation of the role sports plays in popular culture, especially music.
Effective time management and organizational skills.
Ability to prioritize and multi-task on a high-profile, high-volume portfolio.
Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence.
Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done. Problem-solver.
Excellent written and verbal communication skills.
Embraces and passionate about social media. Knowledge and understanding of all social media platforms.
Knowledge of and interest in the evolving media landscape and media consumption habits.
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).

Required Education:

Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $75,500.00 to $101,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Creative Studio and Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Content Marketing - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-30