Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets

Disney (Disneycareerdc) Open · verified Sep 10, 2026

Bangkok Full-time Manager Content Marketing

Mid-level Content Marketing role at Disney (Disneycareerdc). Bangkok · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build theatrical marketing plans and positioning for assigned titles, shaped around each audience
Coordinate social, digital, publicity, events, influencer and fan-community activity with internal teams and agencies
Review media plans, support campaign delivery, track results and identify optimization opportunities
Oversee localized trailers, posters and other creative materials, including timelines and Home Office approvals
Coordinate focus groups, tracking studies and exit polls, then share insights that inform campaign decisions

What you bring

You can develop title-specific marketing ideas and execute integrated campaigns across media, publicity, digital and events
You can manage agencies, internal stakeholders, partners and exhibitors while keeping work aligned to campaign goals
You can localize creative and research materials, communicate feedback, and use consumer findings to guide recommendations

Who this fits

This role suits someone who can coordinate across marketing, media, creative, research, agency and partner teams for theatrical releases. You’ll work from Bangkok in a full-time position, with responsibilities spanning local execution and collaboration with the Home Office. The listing does not state specific experience or education requirements.

From the employer

Job Posting Title:

Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets

Req ID:

10157531

Job Description:

Marketing Strategy & Positioning

• Plan and execute overall marketing strategies and positioning for assigned theatrical

• Contribute creative and stand-out marketing ideas tailored to each title and target audience.

• Work with internal stakeholders to drive, manage, and monitor innovative marketing (social/digital, publicity, events activations) and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact

• Keep track to monitor budget efficiency and resource allocation for the theatrical title, ensuring measurable ROI and disciplined financial management

• Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for the theatrical titles

• Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact for the theatrical marketing campaigns

• Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity

Media & Campaign Management

• Review and provide feedback on TV, DOOH / OOH and Print media plans developed by the Media team / Media agency to ensure alignment with campaign objectives, title positioning and target audiences.

• Coordinate with internal stakeholders and agencies to support the execution of TV, DOOH/ OOH and Print media campaigns.

• Monitor campaign performance and collaborate with the Media team on optimization opportunities throughout the campaign lifecycle.

• Collaborate with the Media team to discuss annual media buying opportunities and cost-efficient approaches across campaigns.

• Work with events, PR and digital agencies to deliver strong marketing campaigns for Studios titles

• Collaborate with exhibitors & partners to maximize the awareness and interest of Studios titles.

Creative Asset Management & Localization

• Manage launch timelines and execution of globally coordinated marketing asset debuts, including trailers, posters and other campaign materials.

• Manage timelines and delivery schedules for Home Office creative assets, including Print and AV materials.

• Prepare, localize and deliver advertising materials across Print and AV formats in partnership with creative agencies.

• Gain Home Office approval for locally developed advertising materials and creative executions.

• Communicate and coordinate Home Office feedback regarding locally developed advertising materials and creative executions.

Research & Consumer Insights

• Coordinate local research initiatives in partnership with the Home Office, including focus groups, tracking studies and exit polls.

• Prepare and localize materials required for research projects.

• Participate in research sessions and support the analysis of key findings and consumer insights.

• Communicate research updates and tracking results to relevant local stakeholders.

• Utilize research findings to support marketing recommendations and campaign decision-making.

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bangkok, Thailand

Alternate City, State, Region, Postal Code:

Date Posted:

2026-09-01