Associate Manager, Product Pipeline Marketing (IHOP)

Dinebrands (DineCareers) Open · verified Aug 19, 2026

Pasadena Full-time Manager General Marketing

Mid-level General Marketing role at Dinebrands (DineCareers). Pasadena · full-time · $95,000–$105,000 base.

SalaryStated by Dinebrands (DineCareers)

$95,000 – $105,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Spot product and value opportunities using trends, research, sales data, and competitor signals
Guide new menu concepts with Consumer Insights, Culinary, and Product Marketing while tracking research and ingredient work
Run recurring pipeline reviews and support food-show stage-gate decisions
Build and carry out concept, operations, taste, and market tests with cross-functional and franchise partners
Analyze test outcomes with Business Analytics and present launch recommendations, business cases, and status updates

What you bring

Bring a bachelor’s degree plus three to four relevant years, or an MBA with one to two years
Have product development or brand management experience in national restaurant or CPG settings
Use Microsoft Office and handle business and performance data with accuracy and attention to detail
Build partner relationships, communicate clearly, present well, and adapt priorities as direction changes
Show genuine interest in food and consumer insights

Who this fits

You’ll suit a Pasadena-based role for someone energized by food, consumer insights, product innovation, testing, and cross-functional collaboration. The listing does not state travel, timezone, visa, or people-management expectations.

From the employer

10 West Walnut Street
Pasadena, CA 91103


Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.

The Role:
IHOP is looking for an Associate Manager, Product Pipeline Marketing to facilitate product innovation and execute market testing to deliver craveable experiences for millions of guests. If you’re passionate about food, insights, and bringing bold ideas to life, we want to hear from you! 🥞

As a key member of the IHOP Brand Calendar Strategy team you will facilitate the development of new products, platforms and value offers and ensure they are rigorously tested for future market launches, ultimately driving brand growth through product development and testing execution to achieve long-term menu and calendar goals.

Key Responsibilities:

Product & Pipeline Development
•   Identify and brainstorm product and value opportunities based on trends, research, sales, and competitive insights, and articulate how they support IHOP’s business goals
•   Partner with Consumer Insights, Culinary, and Product Marketing team leader to brief and bring new menu pipeline product concepts to life.
•   Track status of culinary brief development, CI research, and new ingredient formulation development.
•   Lead bi-weekly alignment meetings for updates and reviews on all pipeline projects.
•   Support food show planning to facilitate reviews of new menu innovation through key stage gates of approval.
•   Prepare & present recommendations to department leader.

Testing & Execution
•   Co-design and implement testing plans including concept screeners, operational shakedowns, consumer taste tests, and in-market tests.
•   Execute tests by collaborating across Restaurant Excellence, Brand Creative, Consumer Insights, Supply Chain, and franchise partners to implement.
•   Present test and launch plans with clarity and enthusiasm to internal audiences.
•   Analyze results in partnership with Business Analytics to present fact-based recommendations and business cases to department leadership.

Business Acumen
•   Provide timely updates on project performance and potential executional flags to your manager and cross-functional stakeholders.
•   Develop strong cross-functional relationships for effective project collaboration.
•   Monitor business performance and industry trends to become a category expert.
•   Apply critical thinking to data to distill product insights comprised of key attributes, consumer benefits, and reasons to believe for briefing to internal and agency creative teams.

Qualifications
•   Bachelor’s Degree and 3-4 years of relevant experience OR
•   MBA Degree and 1-2 years of relevant experience
•   Professional experience in product development or brand management in national restaurant or consumer packaged goods (CPG) environments.
•   High level of accuracy with an eye for detail and basic understanding of business and performance data analysis.
•   Demonstrated ability to establish strong working relationships with internal/external partners
•   Passion for food and consumer insights.
•   Ability to prioritize, problem-solve and respond quickly to changes in direction.
•   Excellent written and verbal communication skills
•   Strong presentation skills
•   Proficient in Microsoft Office

• Target Salary $95k-$105k depending on experience

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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