SEO Manager
At a glance
Mid-level SEO role at Dentsuaegis. Shanghai · full-time.
Pay not stated SEO salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own SEO strategy for client accounts across China and international markets
- Build roadmaps covering technical SEO, on-page work, content, and authority growth
- Tailor organic search programs for Baidu, Google, and Bing across different markets
- Apply AI workflows to research, content briefs, gap analysis, SERP insights, and reporting
- Track performance, turn data into recommendations, and present findings to clients and stakeholders
What you bring
- Bring at least five years of SEO experience for the Manager level
- Have hands-on experience with Baidu, Google, Bing, and international SEO programs
- Understand technical SEO and tools such as Google Analytics, Search Console, Screaming Frog, SEMRush, and Ahrefs
- Know how to use AI tools for SEO or digital marketing research, analysis, and automation
- Analyze performance, manage several agency projects, communicate with clients, and work fluently in Mandarin with strong English
Who this fits
You’ll suit a client-facing agency role that combines technical SEO, international programs, data analysis, and AI-enabled workflows. You’ll need to work across content, UX, and development teams in a fast-paced environment. The role is based in Shanghai and is offered as a fixed-term contract.
From the employer
Job Description:
Key Responsibilities
· Lead SEO strategy and execution for client accounts across domestic China and international markets
· Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building
· Drive organic performance across Baidu, Google, and Bing, adapting strategies to different platforms and markets
· Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis
· Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation)
· Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization
· Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data
· Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients
· Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders
· Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally
· Support new business pitches and contribute to SEO thought leadership within Merkle China
· Mentor junior team members and contribute to team capability building (scope dependent on level)
Requirements
· Associate Manager: ~3–4 years of SEO experience
· Manager: 5+ years of SEO experience
· Hands-on experience with Baidu, Google, and Bing SEO
· Experience supporting or leading international SEO programs
· Strong understanding of technical SEO fundamentals
· Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation)
· Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.)
· Data-driven mindset with strong analytical and problem-solving skills
· Client-facing experience with good communication and presentation skills
· Ability to manage multiple projects in a fast-paced agency environment
· Fluent in Mandarin; strong working proficiency in English
Location:
Shanghai - Haisu PlazaBrand:
MerkleTime Type:
Full timeContract Type:
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