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Senior Copywriter, Creative with Impact

Dentsuaegis Open · verified Sep 9, 2026
Ho Chi Minh City Full-time Senior Copywriting

Senior Copywriting role at Dentsuaegis. Ho Chi Minh City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll create narratives, scripts, storyboards, treatments, annotations, and copy across formats
  • You'll present clear, audience-focused ideas to internal teams and sometimes clients
  • You'll protect brand voice by applying guidelines, positioning, and continuity across work
  • You'll shape concepts with an Art Director, support pitches, and use technology to solve client problems
  • You'll mentor junior teammates and help raise briefing, feedback, collaboration, and creative standards

What you bring

  • You bring three to four years in a comparable advertising-agency role
  • You understand Vietnamese literature, folklore, myths, and mythology from classic through modern periods
  • You can generate concepts quickly, work under deadline pressure, and contribute both independently and collaboratively
  • You use Word, Excel, PowerPoint, and similar computer software, with familiarity in new technology
  • You demonstrate reliability, integrity, personal ethics, flexibility, and a strong sense of humor

Who this fits

This role suits a senior copywriter who can develop ideas across a consumer experience, explain them clearly, and work closely with an Art Director. You should be comfortable mentoring junior colleagues, handling pressure, and taking responsibility for your work. The position is based in Ho Chi Minh City and is a full-time fixed-term contract.

From the employer

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Description:

Key responsibilities:

  • Writes narratives, scripts and storyboards, annotations and treatments

  • Expresses ideas with clarity; on brand; on message and targeted to audience

  • Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity

  • Comprehends and understands brand continuity, brand guidelines and brand positioning

  • Creatively supports the effective use of technology and its applications to solve business problems

  • Contributes work to pitches

  • Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration

  • Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors

  • Executes creative concepts together with Art Director at the direction of the creative director

Qualifications:

  • Creative, innovative, flexible, able to quickly come up with concepts/ ideas

  • Great sense of humor

  • Hardworking, can work under high pressure to meet deadlines

  • Collaborative, good teamwork player while can work independently and responsibly

  • Possesses high level of reliability, integrity and personal ethics

  • Minimum of 3-4 years working experience at a similar position in an advertising agency

  • Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology

  • Good at using computer software of Word, Excel, Power Point etc.

  • Familiar with new technology and innovations

Location:

Ho Chi Minh City

Brand:

Dentsu Redder

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

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