Buyer, Paid Social

Dentsuaegis Open · verified Sep 19, 2026

Toronto Full-time Mid-level Paid Social

Mid-level Paid Social role at Dentsuaegis. Toronto · full-time · CA$50,000–CA$57,000 base.

SalaryStated by Dentsuaegis

CA$50,000 – CA$57,000

Base salary for this role, in CAD per year, as published in the posting.

This role, from DentsuaegisOur estimate for the market: CA$56,875–CA$85,625

Below the market median of CA$65,000 for mid-level paid social roles in Toronto.

Worked out from 8 postings that stated pay, median CA$65,000. Last updated Sep 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build paid social plans around awareness, consideration, conversion, and retention goals
Launch campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging platforms
Set up tracking, then manage budget and impression delivery through campaign pacing
Review results daily and improve creative, audiences, bids, placements, and efficiency
Create performance reports, explain findings, and recommend next steps to teams or clients

What you bring

Bring one to three years of paid social buying or digital media experience
Know major social advertising platforms, including Meta, TikTok, LinkedIn, Pinterest, and Snapchat
Have hands-on experience with pixels, conversion APIs, and event tracking
Use web analytics tools such as Adobe Analytics or Google Analytics to assess performance
Communicate data-driven conclusions clearly while staying organized and detail-focused

Who this fits

This role suits a Toronto-based paid media professional who enjoys combining platform execution, analysis, creative testing, and client or team communication. Retail direct-to-consumer and US market experience would strengthen your fit but are listed as advantages rather than requirements. The position is full time and permanent.

From the employer

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.

Campaign Strategy & Planning

Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).
Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
Participate in integrated planning with media, creative, and analytics teams.

Campaign Execution

Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).
Set up tracking using pixels, UTMs, and platform conversion APIs.
Ensure proper pacing and delivery of budget and impressions.

Optimization & Performance Management

Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
Test creative variations, audiences, bidding strategies, and placements.
Identify trends, insights, and opportunities to improve results and efficiency.

Reporting & Insights

Prepare weekly, monthly, and end‑of‑campaign reports.
Translate complex data into clear insights and actionable recommendations.
Present results to internal teams and/or clients in a clear and compelling manner.

Collaboration & Project Management

Work with creative teams on briefing, reviewing, and testing social assets.
Coordinate with analytics or tech teams on tagging, tracking, and data flows.
Manage deadlines, deliverables, and platform requirements to ensure smooth execution.

Qualifications

1–3 years of experience in paid social media buying or digital media.
Retail DTC (Direct-to-Consumer) client and US market experience a plus
Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms.
Experience with pixels, conversion APIs, and event tracking.
Ability to analyze data and communicate insights clearly.
Strong attention to detail, organization, and time management.

Additional Information.

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent