Enterprise Marketing Manager, Events & Tradeshows
Mid-level General Marketing role at Dentsply Sirona. Charlotte · $94,000–$115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set North America's event direction and decide which commercial programs receive focus
- You'll build event standards, governance, playbooks, and tools for consistent execution
- You'll shape pre-event, live-event, and follow-up journeys that engage customers and nurture demand
- You'll lead communications for DS World and other priority events
- You'll align sales, marketing, and business teams on objectives, measurement, and outcomes
What you bring
- You have a bachelor's degree in marketing, communications, business, or a related discipline
- You bring at least three years in marketing or communications, ideally in a global, matrixed, or regulated setting
- You understand experience-led events and event-driven demand generation
- You can manage multi-channel go-to-market plans, funnel activity, attribution, budgets, and vendors
- You communicate well with executives and cross-functional partners, with strong organization and detail focus
Who this fits
This role suits someone who can set event strategy while coordinating across sales, marketing, education, clinical, and commercial operations teams. The job is based in Charlotte and requires on-site work four days each week, with one remote day available. Travel of ten to twenty percent is expected, and applicants need authorization to work in the country where the role is located.
From the employer
Requistion ID: 84045
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands.
Dentsply Sirona’s products provide innovative, high-quality, and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona’s headquarter is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.
Enterprise Marketing Manager, Events & Tradeshows
Location: Charlotte, NC
Department: Enterprise and Channel Marketing
Reports to: Sr. Loyalty & Activation Program Manager
This hybrid role is located in our Charlotte, NC (Ballantyne) office and requires a regular on-site presence of four days per week, with one day per week available for remote work.
Role Overview
The Enterprise Marketing Manager, Events is responsible for shaping and executing the strategic vision for Dentsply Sirona's commercial events across North America. This role ensures consistent, impactful, and customer-centric event experiences that strengthen brand perception, deepen customer engagement, generate demand, and accelerate commercial growth.
This individual defines what "great" looks like across external events, tradeshows, roadshows, customer programs, education programs, and flagship experiences, helping design the standards, frameworks, tools, and best practices required to execute events with excellence. This individual shapes the strategic framework to help determine which events are prioritized, how events are supported and how DS creates meaningful customer journeys before, during, and after each interaction.
The role partners closely with Product Marketing, Sales, Clinical Affairs, Education, Enterprise & Channel Marketing, and Commercial Operations teams to maximize customer satisfaction, lead conversion, opportunity creation, and business impact.
Key Responsibilities
- Define and lead the North America commercial event strategy aligned to annual business objectives and commercial priorities.
- Establish a clear event portfolio strategy including tradeshows, regional events, customer education programs, roadshows, dealer events, and flagship experiences.
- Develop event investment recommendations and prioritization frameworks to maximize commercial impact and ROI.
- Identify emerging event trends, customer engagement opportunities, and best practices that elevate the customer experience.
- Lead marketing communications for DS World and other high-priority events.
- Define how Dentsply Sirona shows up at events and create a consistent standard for execution excellence.
- Develop and maintain the event playbook, experience standards, governance processes, and operational frameworks.
- Design the end-to-end customer experience across the entire event lifecycle:
- Pre-event engagement
- Event experience
- Post-event follow-up and nurturing
- Collaborate across business units to ensure event messaging is aligned and customer-focused.
- Support continuing education initiatives with effective journey-based communications.
- Support enterprise-wide initiatives as needed to deliver against commercial execution goals.
- Partner with Sales and Marketing leadership to define event objectives, success metrics, and business outcomes.
Expected Outcomes
- Strong event registration performance and attendee engagement.
- High satisfaction scores for customer communication and event experience.
- Measurable impact of events on broader commercial goals.
Skills & Tools
- Event marketing platforms, email systems, project management tools.
- Strong communication, organization, and stakeholder management skills.
Qualifications
- Bachelor’s degree in marketing, communications, business, or related field.
- 3+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
- Understanding of experience-based marketing events and event-based demand generation activities.
- Demonstrated experience managing complex go-to-market execution plans across multiple channels and working with internal and external stakeholders.
- Understanding and ability to deliver clear marketing funnel activities with attribution, inclusive of short- and long-term campaign execution.
- Strong project management and organizational skills with exceptional attention to detail.
- Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.
- Proven budget management and vendor negotiation experience.
- Ability to travel 10-20% as required.
The base salary for this role is between $94,000 - $115,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.
Equal Opportunity Employer: Dentsply Sirona is an Equal Opportunity Employer. All qualified applicants will be considered without unlawful discrimination or regard for race, color, religion, sex, sexual orientation, sexual or gender identity, national or ethnic origin, age, marital status, disability, genetic factors, military and veteran status, or any other characteristics protected by applicable local law.
Eligibility: All successful applicants must be eligible to work in the country the position is based.
Assistance: If you need assistance with completing the online application due to a disability, please send an accommodation request to accommodationrequest@dentsplysirona.com.
Agencies: Please note that Dentsply Sirona does not accept or respond to unsolicited requests or applications submitted by Recruitment Agencies/ Search Firms.
Notice on Fraudulent Job Offers: Unfortunately, we are aware of third parties that pretend to represent our company offering unauthorized employment opportunities. If you think a fraudulent source is offering you a job, please have a look at the following information: careers.dentsplysirona.com.
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