Head of Brand & Media

DAZN is the world’s leading sports streaming platform, built to give fans direct, unrestricted access to the sport they love. In Italy, DAZN is the exclusive home of Serie A and a broad portfolio of national and international competitions, reaching millions of households every season. As the Italian sports media landscape keeps shifting toward digital and direct-to-consumer models, DAZN’s brand is one of its most valuable assets in defending and growing this leadership position.
The Head of Brand and Media will play a key role in positioning DAZN as the undisputed leader of sports streaming in Italy. This is a high-visibility leadership position: the role owns brand strategy decisions and the allocation of media space across campaigns, and defines how the brand shows up, consistently and distinctively, across every communication channel — television, digital, social, out-of-home, PR and live events. On partnerships and collaborations, the role contributes to decisions led by the Partnerships/Sales team, and is expected to proactively propose new marketing partnerships that add value to the DAZN brand.

The successful candidate will own the brand’s tone of voice for each channel, ensuring that DAZN speaks with one consistent identity while adapting its expression to the audience and format of every touchpoint, and will bring a solid understanding of the digital acquisition funnel to connect brand campaigns with performance and subscriber growth objectives. They will work closely with the Chief Revenue Officer and the wider marketing, sales, content and communications teams to translate DAZN’s positioning into campaigns and media choices that reinforce its leadership in sports streaming. The role leads a team of two (brand campaign execution and media planning) and maintains a functional, non-hierarchical relationship with DAZN Group’s Central Brand team to stay aligned with global guidelines.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

• Own DAZN Italia’s brand strategy and positioning, ensuring the brand is consistently represented as the clear leader of sports streaming across every market touchpoint.
• Lead decisions on media space allocation for brand campaigns across paid, owned and earned channels, connecting brand investment to commercial objectives (acquisition, retention, engagement).
• Contribute to decisions on brand collaborations and partnerships led by the Partnerships/Sales team, and proactively identify and propose new marketing partnerships (talent, creators, sponsors, media and cultural partners) that add value to the DAZN brand.
• Define and safeguard DAZN’s tone of voice and creative guidelines for each communication channel — TV, digital, social, out-of-home, PR and live activations — adapting expression while protecting brand consistency.
• Develop and oversee integrated brand and media campaigns, in coordination with the CRO and the marketing, content, sales and PR teams, from strategy through execution and performance measurement.
• Bring a solid understanding of the digital acquisition funnel to brand and media decisions, ensuring campaigns are designed and measured coherently with performance marketing and subscriber growth goals.
• Act as brand guardian internally and with external agencies, briefing and supervising creative, media and PR partners to ensure quality, consistency and effectiveness of all brand output.
• Bring market, consumer and competitor insight into brand decisions, monitoring the evolving Italian SVOD and sports media landscape to keep DAZN’s positioning sharp and differentiated.
• Manage the brand and media budget, ensuring efficient allocation across channels and partners and clear reporting on brand health and campaign performance.
• Lead and develop a team of two — a Brand Campaign Executive and a Media Planning Lead — and act as a key partner to Legal, Communications and the wider Revenue organisation on brand-sensitive matters, including reputation and crisis communications.
• Act as the local point of contact for DAZN Group’s Central Brand team, maintaining a functional (dotted-line, non-hierarchical) relationship to stay aligned with global brand guidelines while remaining fully accountable to the Italian CRO.

• Significant experience (typically 10+ years) in brand, marketing or communications leadership roles, ideally within sports, media, entertainment or streaming/subscription businesses.
• A proven track record of building and protecting a strong brand across multiple channels, with direct experience managing tone of voice, creative guidelines and integrated campaigns.
• Experience leading media strategy, planning and space allocation across paid, owned and earned channels, with a data-driven approach to measuring brand and campaign performance.
• A solid understanding of the digital acquisition funnel, and the ability to connect brand strategy to performance marketing, acquisition and retention outcomes.
• Experience contributing to partnership and collaboration decisions (talent, sponsors, media or creator partners), with the creativity and commercial sense to identify and propose new brand-enhancing partnerships, working alongside a dedicated Partnerships/Sales team.
• Experience managing a small, high-performing team, and the ability to work effectively in a matrix organisation, including dotted-line relationships with global/central functions.
• Excellent stakeholder management skills, with the ability to partner effectively with the CRO, commercial, content, sales and PR teams, and to brief and manage external agencies.
• A genuine passion for sport and a deep understanding of the Italian media landscape; awareness of emerging trends (digital, social, AI-driven content and personalisation) is a strong plus.
• Fluency in Italian and English, both written and spoken.
• A hands-on, collaborative leadership style, with the ability to lead a team while staying close to the detail of brand execution.