Product Marketing Manager

cursor Open · verified Aug 17, 2026

On-site San Francisco New York Full-time Manager Product Marketing

Mid-level Product Marketing role at cursor. San Francisco · full-time · no salary stated · we estimate $157,500–$206,250.

Estimated pay

cursor has not published a salary for this role. The figure below is our estimate, not theirs.

$157,500 – $206,250

What the middle half of mid-level product marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 50 postings that stated pay, median $177,243. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own launch plans from strategy through release for new features and major updates
Turn technical AI workflows into positioning, stories, and developer-facing content
Equip sales and GTM teams with messaging and materials that communicate product value
Test developer acquisition and funnel messaging across channels such as GitHub and YouTube
Talk with users and study competitors to shape product and marketing decisions

What you bring

Bring at least three years in product marketing, product management, growth, consulting, banking, or similar work
Understand developer tools well enough to communicate with technical audiences without needing engineering experience
Show strong product judgment and make complex ideas clear without oversimplifying them
Take projects from concept through execution and iteration in ambiguous, fast-moving work

Who this fits

You’ll suit a small, flat team that values truth-seeking, creativity, spirited debate, and strong ownership. The work is highly cross-functional and requires comfort making decisions in a rapidly changing, unclear setting. This is an onsite role in San Francisco.

From the employer

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.

This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.

What You’ll Do

Product Launches

Own end-to-end go-to-market strategy for new features and major releases
Write launch materials (blog posts, landing pages, demos, videos)
Partner with product and engineering to ensure strong product-market fit before launch

Positioning & Messaging

Develop clear, differentiated positioning for Cursor and its features
Turn complex AI + developer workflows into simple, compelling narratives
Continuously refine messaging based on user feedback and market shifts

Developer-Focused Content

Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
Showcase real workflows and power-user behaviors—not generic marketing fluff
Collaborate with the community to highlight authentic use cases

Go-To-Market Enablement

Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
Provide the right narratives, positioning, and materials to communicate value and win users
Partner closely with sales, field, and developer relations to understand customer needs objections
Continuously refine messaging based on real-world feedback and performance

Growth & Distribution

Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
Work with growth to improve activation, onboarding, and retention messaging
Run experiments to improve conversion across the funnel

Customer & Market Insight

Talk to users regularly to understand needs, objections, and mental models
Analyze competitors and evolving AI/dev tooling landscape
Bring insights back into product and marketing decisions

You may be a fit if

You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
You have a strong technical intuition, you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
You have strong product Instincts - ability to engage in product discussions and push back thoughtfully
You have exceptional communication skills, and the aility to simplify complex concepts without dumbing them down
You have high ownership: you can take a project from idea → execution → iteration
You find comfort in a fast-moving, ambiguous environment