Growth (Lifecycle Marketing)
Mid-level Email Marketing role at coreflow. Sydney · full-time · A$200,000–A$400,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the journey from prospect consideration through activation, payment, and long-term retention
- Build and improve email and in-product flows for onboarding, conversion, upsells, win-backs, and reactivation
- Plan promotions and engagement moments that bring the community back to the product
- Reduce churn by recovering failed payments and intervening with subscribers at risk of cancelling
- Create behavior-based segments and turn them into automated, triggered journeys
What you bring
- Several years in lifecycle, CRM, or retention marketing, preferably for a subscription or consumer product
- You measure success through retention, churn, LTV, and free-to-paid conversion, not only email engagement
- You can identify a data-backed drop-off and ship the lifecycle fix end to end
- You bring creativity, urgency, and a strong drive to win
Who this fits
You’ll suit a high-ownership, fast-moving role where you take responsibility from insight through execution and focus on user behavior. The work is performed in person in Sydney, Australia, and the company offers visa sponsorship and relocation help for people moving there. The hiring process includes a paid three-day work trial in Sydney, with travel and accommodation covered if needed.
From the employer
About us
We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.
We work in-person in Sydney, Australia, and hire globally.
How we work
User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.
Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.
What you'll do
You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.
Example projects
Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
Own the promotional and engagement calendar that keeps the community coming back and using the product more.
Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.
What you'll bring
A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
A hunger to win. This won't be easy, and no one has done it before.
What we offer
Top-of-market compensation with meaningful equity upside.
Real ownership from day one. Work on important problems and see the impact of what you ship.
Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.
A company card for food, coffee, tools, and anything that helps you do your best work.
Daily team lunch and dinner at the office.
An unlimited workspace budget to build your ideal setup.
Visa sponsorship and relocation assistance for people moving to Sydney.
How we think about comp
We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.
The listed range is cash + equity, with superannuation on top.
We review compensation every 6 months.
Bonuses reward past impact, and raises reflect your new level.
Our interview process
Intro call: 15 minutes to align on the role and company.
Founder interview: go deep on what you’ve built, how you think, and how you work.
Role interview: 1 hour working through a practical problem relevant to the role.
Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.
Offer: if it’s a strong fit, we move quickly.
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