Marketing Business Analyst

CooperCompanies Open · verified Sep 15, 2026

On-site Cuajimalpa de Morelos Mid-level General Marketing

Mid-level General Marketing role at CooperCompanies. Cuajimalpa de Morelos.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll analyze market, competitor, and sales signals to surface insights for future marketing strategy
You'll shape product messaging, promotions, launches, and other initiatives tied to Latam business goals
You'll run regional digital channels, social accounts, content improvements, SEO, and analytics reporting
You'll build KPI dashboards, assess ROI against objectives, and recommend program improvements
You'll manage the regional digital budget and coordinate agencies, suppliers, distributors, and internal partners

What you bring

Bring strong Excel skills plus knowledge of digital channels and online marketing practices
Have one to two years of hands-on SEO, Google Analytics, and CRM software experience
Know web design and core marketing standards, concepts, principles, and tactics
Communicate fluently in English and bring organized, proactive, flexible, creative teamwork

Who this fits

You'll work onsite in Cuajimalpa de Morelos, Mexico, supporting CooperVision Latam and its countries and distributors. The role suits you if you can lead and motivate a digital marketing team, collaborate with agencies, suppliers, IT, RAQA, PA, and sales, and handle tight deadlines.

From the employer

Responsible for executing strategic and tactical plans designed to capitalize on market opportunities and generate demand. This role will be responsible for performing key programs, analysis of the business to identify key drivers and insights to contribute to the development of future strategies. These include product messaging, customer and consumer promotions, support to new product introductions, and other marketing initiatives to deliver CooperVision Latam´s business goals.

Evaluate competitive trends, market dynamics, sales trends, and sales forecasting for strategic products
Implementation of communication strategies and social networks aligned with marketing plan.
Management of marketing materials on global platforms.
Communication link between CVI and suppliers to achieve marketing tactics and plans.
Serve as a link between CVI and the advertising agency to follow up on the development of promotional campaigns for the products
Manage and oversee various digital marketing channels around Latam Region
Measure ROI and KPIs: Creates KPI dashboards that show performance vs. objectives and associated ROI for key brand/customer marketing programs and provides recommendations to enhance current program performance and inform new program design
Prepare and manage the digital marketing budget for the region
Oversee all the Latam company's social media accounts and countries
Suggest activities for improving the quality of online content ( regional and locally with the countries)
Track and measure SEO and Google Analytics metrics and provide reports ( regional and locally with the countries)
Strong knowledge of Excel
Building a social media presence by maintaining a solid online presence.
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Partners with IT to ensure data hygiene and maintenance activities occur to enable execution of the marketing data analysis responsibilities outlined above
Give support to Latam Distributors CVI responsible executing promotional materials to support the strategy
Marketing design resources and file storage management.
Follow-up and approval request of marketing material by the RAQA and PA areas.
Building a social media presence by maintaining a solid online presence.
Participate in and/or provide support to other marketing projects and programs, sales meetings, corporate website, etc.
Other duties may be assigned.

Planning and Organizing
Results Orientation
Fluent English
Team Orientation
Communication skills.
Proactivity - Flexibility
Creative mindset
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
1-2 years of hands-on experience with SEO, Google Analytics and CRM software
Familiarity with web design
Work well under pressure and meet tight deadlines.
Good understanding of marketing standards and practices and specialized marketing concepts, principles and tactics.