Customer Marketing & Analyst Relations

Constructor constructor.io Open · verified Aug 17, 2026

Remote Munich Full-time Mid-level Customer Marketing

Mid-level Customer Marketing role at Constructor. Remote, Germany · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run lifecycle and adoption campaigns that turn customer awareness into feature usage
Create case studies, videos, summaries, and co-branded customer content
Grow an advocacy program by recruiting and supporting customer references
Find high-adoption segments and build programs that support expansion pipeline
Manage analyst briefings, evaluations, relationships, and market-intelligence sharing

What you bring

At least three years running customer marketing campaigns that increase engagement, product use, or advocacy
End-to-end ownership of several customer programs, such as onboarding, loyalty, expansion, or advisory-board initiatives
Strong experience creating case studies, customer stories, or executive communications
Hands-on use of Salesforce data and lifecycle measures including NPS, CSAT, and expansion signals
Cross-functional communication skills, with analyst-relations experience at Gartner or Forrester preferred

Who this fits

You’ll suit a mid-level role for someone who can combine customer marketing with growing analyst-relations experience. You’ll work across Product, Customer Success, Sales, executives, and analyst firms, balancing strategic planning with hands-on execution. The role is remote from Munich, Germany.

From the employer

Description

We're looking for a Customer Marketing and Analyst Relations Manager to help tell the Constructor story to both industry analysts and our valued customers.

You'll create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. You'll also manage our relationships with Gartner, Forrester, IDC, and other tier-1 firms, driving everything from briefings and evaluations to an ongoing calendar of analyst engagement.

If you've built narratives around products and features that drive customer behavior and advocacy, but are also interested in gaining more experience in analyst relations, this is the role for you.

What You'll Do

Customer Marketing

Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products

Analyst Relations

Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement
Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication
Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople
Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams
Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly

What We're Looking For

Required

3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement (product adoption and advocacy)
Has run multiple customer-focused programs end-to-end (loyalty campaigns, onboarding journeys, expansion/upsell plays, customer advisory boards, etc)
Heavy involvement in content creation — case studies, customer stories, or executive communications
Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)
Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment

Preferred

Has managed a customer reference or advocacy program
Experience managing analyst relations, especially Gartner and Forrester including writing briefing documents and/or positioning narratives

Skills

Exceptional storyteller who turns product capabilities into crisp, compelling stories
Deep comfort with technical or complex products and familiarity with AI/ML fundamentals
Excellent project management and attention to detail, able to manage complex initiatives from concept to execution
Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team
A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation.

Mindset

Adaptable communicator who can shape the message to the audience
Nurtures relationships over the long term
Comfortable with ambiguity and rapid change
Evidence and data-driven in communication
Excited by both deep strategy and fast hands-on execution