Director of Regional Marketing
Leadership General Marketing role at Consigli Construction. Washington · full-time · $150,000–$215,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set regional and sector marketing plans that support company goals and brand direction
- Find market trends, client priorities, and positioning opportunities with regional and corporate leaders
- Guide major pursuits through capture planning, outreach, positioning, and proposal support
- Shape regional stories, case studies, thought leadership, media work, awards, and events
- Lead the regional team while managing budgets, resources, quality, and delivery priorities
What you bring
- Bachelor’s degree in marketing, communications, business, or a related field; a master’s is preferred
- Ten to twelve-plus years in AEC marketing or business development
- Track record leading marketing teams and complex pursuit work
- Strong writing, communication, presentation, organizational, and prioritization skills
- Experience with Adobe Creative Suite, including InDesign, Microsoft Office, and CRM systems
Who this fits
You’ll suit this role if you can lead marketing teams while staying involved in complex pursuits, client needs, regional markets, and technical storytelling. The position is onsite in Washington, covers the Northeast and Caribbean, includes supervisory responsibility, and reports to the Chief Marketing Officer.
From the employer
Job Title: Director of Regional Marketing
Employment Type: Full-Time
FSLA: Salary/Exempt
Division: Marketing
Department: Communication
Reports to: Chief Marketing Officer
Supervisory Duties: Yes
Salary Range: $150,000 - $215,000
The Director of Regional Marketing leads strategic marketing, communications, and supports the business development initiatives across the Northeast and Caribbean regions. This role partners closely with regional and market sector leadership to oversee regional brand visibility—ensuring alignment with business development goals while tailoring marketing strategies to regional and market sector opportunities.
Responsibilities / Essential Functions
- Develop and execute the regional and market sector marketing strategy aligning with overall company brand and business objectives.
- Partner with regional and corporate leadership to identify market trends, client priorities, and competitive positioning opportunities.
- Drive strategic pursuits—collaborating on capture plans, client outreach, and positioning for major projects.
- Serve as a thought partner to the Regional Directors and Business Development team, ensuring marketing supports business growth goals.
- Manage regional storytelling, case studies, and thought leadership content highlighting people, projects, and community impact.
- Support media relations and award submissions in partnership with corporate communications.
- Oversee regional event participation, sponsorship strategy, and community engagement efforts.
- Ensure consistent messaging across internal and external channels.
- Support the Pursuits Marketing Director in oversight when needed in the region specific development of proposals, qualifications packages, interview presentations, and related pursuit materials.
- Ensure consistent quality, brand standards, and storytelling across all deliverables.
- Lead, coach, and develop a high-performing regional marketing team.
- Foster collaboration to ensure workflow efficiencies between marketing, creative, communications and business development.
- Manage marketing budgets, resources, and workload allocation to meet deadlines and priorities.
Key Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s preferred.
- 10–12+ years of marketing or business development experience within the architecture, engineering, or construction (AEC) industry.
- Proven success leading marketing teams and managing complex pursuits.
- Strong communication, writing, and presentation skills.
- Proficiency in Adobe Creative Suite (InDesign required), Microsoft Office, and CRM systems
- Strategic thinker with the ability to manage multiple priorities in a fast-paced environment.
Requirements
- Relationship-driven with a strong understanding of client needs and regional market dynamics.
- Creative storyteller who can translate technical information into compelling messages.
- Collaborative leader and mentor with excellent organizational skills.
- Results-oriented, with a balance of strategic and hands-on execution capabilities.
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