Sales Marketing Specialist

Comcast Open · verified Aug 21, 2026

7 Locations Full-time Mid-level General Marketing

Mid-level General Marketing role at Comcast. 7 Locations · full-time · $63,405–$109,374 base.

SalaryStated by Comcast

$63,405 – $109,374

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll create sales stories, capability decks, one-sheets, videos, and enablement assets that help teams sell solutions
You’ll support go-to-market plans for priority solutions, customer groups, industries, and growth programs
You’ll track market, competitor, and advertiser changes, then turn research into useful sales content
You’ll organize marketing resources with sales leaders and improve them through ongoing feedback
You’ll coordinate teams across sales, insights, product, brand, marketing, and legal to deliver work quickly

What you bring

You bring strong writing and storytelling skills for explaining complicated ideas persuasively
You have experience producing sales enablement, go-to-market messaging, presentations, and thought leadership
You can manage projects, competing priorities, and multiple stakeholders at once
You can combine research, trends, and customer insights into practical recommendations
You have PowerPoint proficiency, plus two to five years of relevant experience and a preferred bachelor’s degree or equivalent background

Who this fits

You’ll fit this role if you enjoy turning complex advertising offerings into clear stories, collaborating across many functions, and tying marketing work to revenue. Knowledge of advertising, media, ad tech, television, streaming, or digital marketing is preferred. The job can be performed in Illinois or Massachusetts.

From the employer

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to traditional TV and digital audiences to pioneering the technology that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.

Comcast Advertising Media Solutions is seeking a strategic and creative Sales Marketing Specialist to help create and deliver compelling go-to-market narratives and high-impact sales enablement tools. This role plays a critical part in driving advertising revenue by developing scalable, one-to-many marketing solutions that support multiple lines of business, including market retail, large agency, enterprise, automotive, and political.

The ideal candidate is a creative, forward-thinking marketer with a passion for storytelling, a strong grasp of industry trends, and the ability to translate complex offerings into clear, persuasive messaging. This individual will collaborate cross-functionally with Sales Development, Sales, and internal stakeholders including Brand, Product Marketing, Product, Insights, Inventory, and Strategy & Partnerships, to craft value-driven narratives and marketing campaigns aligned with business growth and revenue priorities.

Job Description

Develop sales narratives, capabilities presentations, one-sheets, video content, and enablement resources equip sales teams to effectively position Comcast Advertising solutions and drive revenue growth.
Support the development and execution of go-to-market strategies for key solutions, customer segments, industry verticals, and growth initiatives to drive new and incremental revenue.
Conduct ongoing industry, competitive, and marketplace research to identify emerging trends, shifts in advertiser needs, and opportunities that strengthen Comcast Advertising’s positioning.
Maintain a library of industry intelligence reports, client-specific insights, and thought leadership materials.
Translate complex research findings into clear, engaging content for sales narratives.
Create and manage sales marketing resources across the organization, aligning priorities with local, regional and enterprise Sales and Sales Development leaders.
Continuously solicit and incorporate feedback to refine sales and marketing strategies and narratives in response to evolving customer needs.
Lead cross-functional collaboration in developing sales marketing resources in partnership with sales, insights, product marketing, brand, marketing & platform sponsorships, and legal.
Implement project management best practices to drive speed to market with high-quality execution.

Key Skills & Qualifications

Strong written communication and storytelling skills with the ability to translate complex concepts into compelling sales narratives.
Experience developing sales enablement materials, go-to-market messaging, presentations, and thought leadership content.
Strong project management capabilities with the ability to manage multiple priorities and stakeholders simultaneously.
Analytical mindset with the ability to synthesize research, industry trends, and customer insights into actionable recommendations.
Highly collaborative with experience working across sales, marketing, product, and insights functions.
Maintain a results-oriented mindset with a strong focus on business development and revenue generation.
Proficiency in PowerPoint and presentation development; familiarity with marketing and data visualization tools is a plus.
Knowledge of advertising, media, ad tech, television, streaming, and/or digital marketing preferred.

Skills

Collaboration, Industry Intelligence, Marketing, Sales Marketing Strategies

Compensation

This job can be performed in Illinois, and Massachusetts with a Pay Range of $63,405.36 - $109,374.25

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

2-5 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.