Marketing Trade Show Manager

Columbia Safety & Supply Family of Companies Open · verified Oct 9, 2026

On-site Columbia Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Columbia Safety & Supply Family of Companies. Columbia · full-time · no salary stated · we estimate $69,000–$100,000.

Estimated pay

Columbia Safety & Supply Family of Companies has not published a salary for this role. The figure below is our estimate, not theirs.

$69,000 – $100,000

What the middle half of mid-level general marketing roles in Columbia paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median $86,000. Last updated Mar 10, 2026.

RoleGeneral Marketing

SeniorityManager

LocationColumbia

WorkplaceOn-site

EmploymentFull-time

PostedOct 5, 2026 · 4d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the multi-year event plan with marketing leads and business segments, choosing where the company should exhibit
Build before, during and after-show sales plans that secure VIP meetings and route leads effectively
Run event budgets and measure cost per lead, pipeline and closed revenue for quarterly leadership reviews
Lead and develop direct reports while overseeing booth logistics, vendors, agencies and brand quality
Find sponsorship and co-branding opportunities, then use event data and attendee feedback to improve future plans

What you bring

At least five years in B2B trade shows or field marketing, with evidence of influencing sales pipeline
You have led or mentored teammates and managed agency relationships
You have partnered directly with B2B sales leaders to support revenue goals
A bachelor’s degree in marketing, communications, business administration or a related field
You can use CRM and lead management tools such as Salesforce or HubSpot, plus financial reporting

Who this fits

This manager role suits someone who can set event strategy while guiding a team that handles daily logistics. You’ll work directly with Sales and Marketing leadership and oversee a global trade show budget.

From the employer

As our Trade Show Manager, you are the mastermind behind our biggest event appearances! You'll blend big-picture strategy with hands-on event magic to turn bustling show floors into revenue-generating powerhouses. Partnering closely with Sales and Marketing leadership, you will translate high-level business goals into show-stopping experiences that build real pipeline. You'll lead and mentor direct reports—handing off booth logistics and operational execution—so you can focus on building portfolio strategy, managing budgets, and proving major ROI. Strategic Vision & Sales Enablement

Build the Roadmap: Own and shape our multi-year trade show strategy, partnering with Marketing leads and business segments to map out where we show up and win.
Supercharge the Sales Team: Create winning pre-, during-, and post-event playbooks that lock in pre-scheduled VIP meetings and ensure seamless lead handoffs.
Unify the Brand: Collaborate cross-functionally across Marketing, Sales, Category, and Operations to deliver bold brand positioning and flawless lead capture workflows.
Bring the Show to Life: Work with creative, production, and logistics crews to bring unforgettable event experiences to life—on time and on budget.
Expand Our Reach: Spot high-value sponsorship and partnership opportunities to host co-branded experiences both on the show floor and at our own company sites.
Refine & Elevate: Dive into event data, ROI, and attendee feedback to constantly level up our future trade show strategy.
Showcase Results: Share compelling event performance updates and strategic insights directly with executive leadership.

Team Leadership & Event Operations

Coach & Inspire: Direct, mentor, and empower your team, guiding daily workflows, booth logistics, vendor alignment, and travel schedules.
Delegate & Scale: Empower direct reports to run day-to-day operations while you maintain high-level oversight of brand quality and strategic impact.
Partner for Success: Manage top-tier relationships with exhibit agencies, general contractors, and sponsors to negotiate the best terms and pricing.

Analytics, ROI & Budget Ownership

Manage the Investment: Own and optimize the global trade show budget, handling forecasting, allocation, and promotional spend.
Prove the Impact: Build clear lead attribution models, track key pipeline KPIs (cost-per-lead, pipeline generated, closed-won revenue), and deliver quarterly performance reviews to leadership.

5+ years of progressive B2B trade show, field marketing, or trade show marketing experience with demonstrated impact on Sales pipelines, preferred
Proven experience managing, mentoring, or leading team members and managing agency relationships.
Track record of working directly with B2B Sales leadership to achieve revenue goals.
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Proficiency in CRM and lead management tools (e.g., Salesforce, HubSpot) and financial reporting.