Services Marketing Manager

Coloplast coloplast.com Open · verified Sep 18, 2026

Mulgrave Manager General Marketing

Mid-level General Marketing role at Coloplast. Mulgrave.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead services marketing across Australia and New Zealand, covering education, support, purchasing, sales partnerships and nursing
You'll shape service propositions and use customer, market and competitor insight to uncover growth opportunities
You'll review service results, address weak performance and build plans that support further growth
You'll plan omnichannel engagement, campaigns and assets with internal teams and external agencies
You'll create sales tools and guide cross-functional projects from initial concept through implementation

What you bring

You'll bring at least five years in services, product, customer experience, digital or related commercial marketing
You'll have developed service propositions, ideally in healthcare, life sciences, medical devices, patient support or another regulated setting
You'll apply customer experience, user experience and omnichannel skills to turn insight into campaigns and practical plans
You'll be able to assess performance, recommend improvements, manage agencies and align stakeholders
You'll combine strategic judgment with hands-on delivery, strong communication, storytelling and project leadership

Who this fits

This suits a commercially minded, customer-focused marketer who can move between strategy and execution while influencing Sales, Care, Nursing, Customer Service, Digital and Commercial Excellence teams. The role is based in Mulgrave, Australia, with hybrid working available and onsite parking. You’ll work across Australia and New Zealand and need to lead stakeholders through service changes and implementation.

From the employer

Work for an organisation consistently ranked as one of Australia’s Best Places to Work.
Mulgrave based office with onsite car parking
Hybrid working on offer
Join a Global Market Leader with a meaningful purpose

About the Company:

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with very private and personal medical conditions. Employing around 16,000 people globally and with products available in more than 143 countries, we are one of the world’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for better ways of doing things. Curiosity works here.

We invest in our people, bringing real-world experience that enables us to solve our patients’ diverse challenges of today and anticipate those of tomorrow.

Who you are:

Coloplast is seeking a commercially minded and customer-obsessed Services Marketing Manager to develop and lead our Australia and New Zealand services strategy.

This role will shape how we build value around our market-leading products through professional education, sales representative partnerships, patient support programs such as Coloplast Care, direct purchasing through Care Direct, and access to our Nursing team when support is required. You will combine strategic thinking with hands-on execution — from proposition development and campaign planning through to asset creation, agency management and stakeholder engagement.

Your responsibilities:

Develop and lead the ANZ services marketing strategy across professional education, patient support, direct purchasing, sales partnership and nursing support services.
Build compelling service propositions that strengthen Coloplast’s market leadership and improve customer experience.
Understand market dynamics, customer needs, competitor activity and service performance to identify growth opportunities.
Analyse service performance and develop practical solutions to correct underperformance and accelerate growth.
Design omnichannel customer engagement strategies across digital, sales, education, customer service and clinical touchpoints.
Lead communication strategies, campaigns and asset development in partnership with internal stakeholders and external agencies.
Partner closely with Sales, Marketing, Care, Nursing, Customer Service, Digital and Commercial Excellence teams to bring services to life.
Develop sales enablement tools and messaging that help representatives communicate the value of Coloplast services.
Lead cross-functional projects from concept through to implementation, ensuring strong stakeholder alignment and measurable impact.

To succeed:

Minimum 5+ years’ experience in services marketing, product marketing, customer experience, digital marketing or a related commercial role.
Proven experience developing service propositions, ideally within healthcare, life sciences, medical devices, patient support or another regulated environment.
Strong capability in customer experience, user experience and omnichannel engagement.
Ability to translate customer and market insight into compelling propositions, campaigns and practical execution plans.
Strong analytical skills, with the ability to understand service performance and recommend improvement actions.
Experience working with agencies to develop communication strategies, campaigns and marketing assets.
Strong stakeholder management skills, with the ability to influence, align and take people on the journey.
Comfortable balancing strategic thinking with hands-on delivery, supported by excellent communication, storytelling and project leadership skills.

What can we offer you?

At Coloplast we recognise the importance of not just developing innovative products to make life easier for people with intimate healthcare needs, but just as important is investing in and growing our people.

Our work culture is one of our most valued assets at Coloplast, which means that when we recruit, we are looking for the right person with attributes and values that align with ours. Don’t take our word for it, we have an overall engagement score of 9.0 out of 10!

Our core business values are:

Closeness…. to better understand
Passion…. to make a difference
Respect & Responsibility…. to guide us

If you feel you have what we are looking for and share our values, then we would love to hear from you!

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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