Social Marketing Manager

Coins.ph coins.ph Open · verified Aug 17, 2026

Hybrid Any Manager General Marketing

Mid-level General Marketing role at Coins.ph. Any.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape social plans and content calendars across Facebook, Instagram, TikTok, X, and LinkedIn
You’ll improve storytelling and visual quality with designers, editors, and KOLs
You’ll run social activity for launches, promotions, and other marketing campaigns
You’ll use performance insights to test formats, hooks, and content structures
You’ll monitor sentiment and feedback, respond to communities, and flag risks or opportunities

What you bring

Bring three to six-plus years in social media, content, or digital marketing
Understand how TikTok, Instagram, X, and Facebook work as social ecosystems
Show that you have grown accounts and increased audience engagement
Balance data-led decisions with strong creative instincts and quick execution
Fintech or crypto experience is a plus

Who this fits

This role suits a manager-level social marketer who can combine creative judgment with performance analysis and move quickly across multiple platforms. The listing allows any location on a hybrid basis and does not state travel, timezone, visa, or people-management requirements.

From the employer

About the Role

We’re looking for a Social Media Manager who can own and elevate our social presence across all major platforms. This role goes beyond posting—you will drive content quality, campaign execution, and audience growth, while ensuring everything we put out is aligned with business goals.

Key Responsibilities

Own Multi-Channel Social Strategy
Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
Ensure consistent brand voice while adapting content to each platform
Plan and execute weekly and monthly content calendars
Elevate Content Quality
Continuously improve content quality, storytelling, and visual standards
Work closely with designers, editors, and KOLs to produce high-performing content
Identify trends and translate them into relevant, on-brand executions
Campaign-Driven Execution
Lead social execution for key marketing campaigns (product launches, promos, activations)
Ensure social content supports conversion, engagement, and user acquisition goals
Collaborate cross-functionally with PR, KOL, and growth teams
Drive Growth & Engagement
Grow followers and improve engagement across all platforms
Optimize content based on performance data and insights
Experiment with formats, hooks, and content structures to improve reach
Monitor Social Sentiment
Track and analyze social sentiment, trends, and user feedback
Respond to community interactions and manage brand voice in real-time
Identify risks, issues, or opportunities from social conversations

Requirements

3–6+ years experience in social media, content, or digital marketing
Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
Proven track record of growing accounts and improving engagement
Strong content instinct—knows what works, not just what looks good
Data-driven, but also creative and fast-moving
Experience in fintech / crypto is a plus