Director, Coca-Cola TradeMark Marketing Pakistan
At a glance
Leadership General Marketing role at Coca-Cola Company. Lahore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the Pakistan CCTM agenda and turn it into market plans, drawing on frontier marketing and innovation
- Own CCTM results and return on investment, with accountability for the category’s P&L
- Bring together system partners to deliver integrated marketing flywheels and track market performance
- Shape CCTM input to operating-unit and global long-range plans and shared programs
- Lead two direct reports and develop stronger marketers through the wider Stills network
What you bring
- At least ten years in marketing leadership, including analytics, brand and portfolio strategy, innovation, complex programs, and P&L ownership
- Experience across innovation, creative strategy, connections, design, and category or brand positioning and growth
- A record of leading large, complex projects across functions and geographies, including work using digital or data
- Experience working on the frontline and directly leading and developing teams
Who this fits
This director role suits a senior marketing leader who can own a category agenda, commercial results, and team development. The role is based in Lahore, Pakistan, requires travel of up to twenty-five percent, and offers no relocation support.
From the employer
Job Description Summary:
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
World-class, rounded marketing operator and strategy crafting (including creative, E2E, growth, BVA, innovation. Flywheel integration). True E2E ownership of the CCTM (Coca-Cola TradeMark) agenda within the market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.
- Define and execute the CCTM ABP agenda and performance in TR through though leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
- Influence OU/Global LRP and OU-wide programs for CCTM
- Drive TR CCTM marketing performance and ROI. Has TR CCTM category P&L accountability.
- Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers.
- This role has 2 direct reports
Experience & Critical Requirements
- Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects that leverage Digital/ Data as edges
- Worked in the Frontline (e.g. Frontline Marketing)
- Led and developed teams directly
- Advanced business. Commercial acumen (RGM experience is nice to have).
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication focus:
- Strong analytical and problem-solving skills; influential skills with senior executives
- Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to navigate complex challenges & linkages and articulate into plans to drive results
- Ability to inspire through the power of our marketing and brands
Skills:
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) DesignLocation(s):
PakistanCity/Cities:
LahoreTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
October 2, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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