Sales Operations & Marketing Manager
Mid-level General Marketing role at Coast Counties Truck & Equipment Company. Salinas · full-time · $75,000–$100,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Increase Arcadium CRM use by helping sales staff manage opportunities, follow-ups, quotes, and pipeline records
- Create prospect lists and outbound campaigns, while running social media, digital marketing, and the quarterly newsletter
- Coordinate customer events, promotions, dealership marketing, and vehicle listings across online marketplaces
- Train customers on SmartLINQ and build the Platinum Circle of Support value program
- Assess sales activity, pipeline trends, and performance indicators to brief leadership and guide sales initiatives
What you bring
- A bachelor’s degree or at least five years in a heavy-duty equipment dealership
- At least two years supporting sales, marketing, or business operations
- Strong Microsoft Office ability, clear communication, and solid organizational skills
- A valid driver’s license
Who this fits
You’ll fit a hands-on role for someone who takes ownership, improves processes, adopts technology, and works well with others. The position is full-time and onsite in Salinas. It suits someone comfortable combining sales support, marketing, customer engagement, and business analysis in a growing dealership.
From the employer
About this Position:
Build the Future of Truck Sales
Coast Counties Peterbilt, a Jim Pattison Group company, is one of North America's fastest-growing Peterbilt dealer organizations. As our business continues to grow, we're looking for a professional who can help our Truck Sales organization become even more effective. This position combines sales enablement, technology, marketing, customer engagement, and business intelligence into one exciting opportunity. If you enjoy improving processes, leveraging technology, and making a measurable impact, we'd like to meet you.
About Coast Counties Peterbilt
At Coast Counties Peterbilt, we believe exceptional customer experiences are created by exceptional people. We invest in our employees, embrace innovation, and continually challenge ourselves to improve. Our culture is built on teamwork, accountability, continuous improvement, and doing the right thing for our customers and coworkers.
Position Summary
The Sales Operations & Marketing Manager serves as the catalyst for improving sales effectiveness by leveraging technology, marketing, customer engagement, and business intelligence. This role helps remove barriers to selling, enabling our sales team to spend more time with customers while delivering an exceptional buying experience.
Primary Responsibilities
Champion Arcadium CRM adoption and support the Truck Sales team with opportunity management, customer follow-up, quote creation, and pipeline maintenance.
Generate targeted prospect lists and outbound marketing campaigns.
Manage Coast Counties Peterbilt's social media presence and digital marketing initiatives.
Publish the Coast Counties Peterbilt Quarterly Newsletter.
Coordinate customer events, promotions, and dealership marketing activities.
Maintain inventory listings across the dealership website, Truck Paper, and other marketplaces.
Train customers on SmartLINQ and promote adoption of connected vehicle technologies.
Develop the Coast Counties Peterbilt Platinum Circle of Support customer value program.
Analyze CRM activity, pipeline performance, sales trends, and key performance indicators; provide executive reporting and recommendations.
Support strategic sales initiatives through market research and business analytics.
What Success Looks Like
Increase CRM utilization across the sales organization.
Strengthen customer engagement and communication.
Improve digital marketing effectiveness.
Increase visibility into the sales pipeline.
Provide meaningful business intelligence to leadership.
Enable sales professionals to spend more time selling and less time on administrative tasks.
Qualifications
Required: Bachelor's degree or 5+ years working in a Heavy Duty Equipment Dealership; 2+ years supporting sales, marketing, or business operations; strong Microsoft Office skills; excellent communication and organizational abilities; valid driver's license. Preferred: CRM experience (Arcadium, Salesforce, HubSpot or similar), digital marketing, Canva/Adobe, business analytics, and heavy-duty truck or transportation industry experience.
Compensation & Benefits
Salary Range: $75,000-$100,000 annually (DOE). Comprehensive benefits include medical, dental, vision, retirement savings, paid time off, professional development, and career advancement opportunities.
Who Thrives Here
Takes initiative and ownership.
Embraces technology and continuous learning.
Improves processes rather than maintaining the status quo.
Builds strong relationships and communicates professionally.
Demonstrates integrity, accountability, and teamwork.
Enjoys making a meaningful contribution to a growing organization.
Equal Employment Opportunity
Coast Counties Peterbilt is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, performance, and business needs.
Join Our Team
If you're looking for more than just a job-if you're looking for an opportunity to make a measurable impact while helping build one of North America's premier Peterbilt dealerships-we encourage you to apply
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