Media Buyer (DTC)
Mid-level Paid Media role at Clera. United States · full-time · $90,000–$135,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and expand paid social programs across Meta, TikTok, and other performance channels
- Pursue profitable client growth by improving ROAS, reducing CPAs, and meeting performance goals
- Create testing plans for creative concepts, audiences, placements, and offers
- Review results daily, then shift budgets, replace creatives, and adjust bids
- Share performance updates with clients and guide the creative team on next tests
What you bring
- Bring two to four years of hands-on media buying experience, preferably across agency client accounts
- Show experience managing at least $500K in monthly ad spend while meeting demanding targets
- Know Meta Ads Manager and TikTok Ads Manager deeply
- Understand ROAS, CAC, LTV, and other measures tied to business results
- Manage multiple accounts, collaborate on creative, and work proactively through rapid testing
Who this fits
This suits a hands-on media buyer with DTC or ecommerce performance experience, strong platform fluency, and comfort managing several accounts at once. You'll work onsite in the United States, and visa sponsorship is unavailable. The role favors proactive people who test quickly rather than rely on fixed playbooks.
From the employer
About the Role
You'll join a rapidly growing media buying team at a performance-focused advertising agency, owning paid social campaigns for direct-to-consumer brands across Meta, TikTok, and other channels. Managing six to seven figures in monthly ad spend, you'll be directly responsible for driving profitable growth for premium clients.
What You'll Do
Launch, manage, and scale paid social campaigns across Meta, TikTok, and other performance channels.
Hit ROAS targets, lower CPAs, and drive month-over-month profitable growth across your client portfolio.
Build and execute systematic testing roadmaps covering creative angles, audiences, placements, and offers.
Analyze performance data daily and execute smart optimizations including budget shifts, creative swaps, and bid adjustments.
Manage campaign budgets ranging from $50K to $500K+ per month per client.
Collaborate with the creative team to provide feedback on what is working and what to test next.
Present clear performance updates and strategic recommendations to clients.
Stay ahead of platform changes, algorithm updates, and paid social industry trends.
What We're Looking For
2 to 4 years of hands-on media buying experience, with a strong preference for agency background managing multiple client accounts.
Proven track record managing $500K+ in monthly ad spend and hitting aggressive performance targets.
Deep expertise in Meta Ads Manager and TikTok Ads Manager.
Experience working with DTC or eCommerce clients on performance-driven campaigns.
Strong command of ROAS, CAC, LTV, and other metrics that drive business results.
Ability to give actionable creative feedback and collaborate with designers, editors, and strategists.
Highly organized with the ability to manage multiple client accounts simultaneously.
Self-motivated and proactive with a rapid-testing mindset over static playbooks.
Bonus: experience with UGC, influencer campaigns, Google Ads, YouTube Ads, Snapchat Ads, or performance creative testing frameworks.
Compensation & Benefits
Base salary of $90,000 to $135,000 USD annually, plus equity tied to client results. Room to grow into a Senior Media Buyer or Media Lead role as the team scales. Visa sponsorship is not available.
Location
On-site in the United States.
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