Head of Marketing
At a glance
Director-level Marketing Leadership role at Clera. San Francisco · full-time · $150,000–$240,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape product positioning and messaging, then write website pages for different customer segments
- Produce content such as case studies, videos and webinars to show how the product helps customers
- Use competitor and market research to guide go-to-market plans
- Run content, design and field programs, including events, conferences and relationship-building dinners
- Lead paid campaigns and test signup funnels to improve lead generation and conversion
What you bring
- At least five years in marketing at a B2B SaaS or AI company, owning campaigns from positioning through delivery
- Hands-on paid acquisition experience, including conversion measurement, funnel improvements and A/B testing
- Experience with inbound work such as SEO and content, plus outbound, events and field marketing
- Strong writing for technical products, with experience creating marketing content and researching competitors
Who this fits
This suits a hands-on marketing leader who can cover product marketing and demand generation. The role is on-site in San Francisco, and visa sponsorship is unavailable.
From the employer
About the Role
Own end-to-end marketing for an AI-powered hospitality software platform, combining product marketing and demand generation in a hands-on role. You will build and run marketing programs across channels, using AI tools and experimentation to scale the work.
What You'll Do
Develop product positioning, messaging, and website content, including pages tailored to customer segments.
Create blog posts, case studies, videos, use cases, webinars, and other content that demonstrates product value.
Research competitors and the market to inform go-to-market strategy.
Manage content and design assets, and test channels such as newsletters, podcasts, and influencer partnerships.
Plan and execute field marketing, including activations, events, conferences, and relationship-building dinners.
Develop founder thought leadership across LinkedIn and other channels.
Direct paid advertising campaigns and improve signup funnels, lead generation, and conversion rates through testing and analytics.
What We're Looking For
At least 5 years of marketing experience at a B2B SaaS or AI company, with end-to-end campaign ownership from positioning through execution.
Hands-on experience with paid acquisition, conversion metrics, funnel optimization, and A/B testing.
Experience across inbound channels such as SEO, content, and LinkedIn, as well as outbound, events, and field marketing.
Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and conducting competitive research.
A track record of running multiple marketing experiments at a fast-growing company. Hospitality experience is not required.
Compensation & Benefits
Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.
Location
On-site in San Francisco, California.
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