Growth Lead
At a glance
Senior Growth Marketing role at Clera. San Francisco · full-time · $150,000–$240,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape product positioning and build the marketing site, with solution pages for different customer groups
- Make videos, use cases, and webinars that show product value; run the blog and test newsletters, podcasts, and influencer partnerships
- Plan city activations, in-person events, conferences, and relationship dinners to reach customers
- Grow the founder’s presence on LinkedIn and other channels, and direct creative for paid campaigns
- Improve signup flows and build targeted lead generation, using experiments to increase conversion
What you bring
- At least five years in marketing at a B2B SaaS or AI company, owning campaigns from positioning through delivery
- A record of running paid acquisition and demonstrating conversion results with measurable metrics
- Experience working across inbound channels such as SEO and content, plus outbound efforts such as events and direct outreach
- A portfolio showing campaign ownership and results, including messaging for complex products and marketing content
Who this fits
This is a hands-on, end-to-end role for a senior marketer comfortable working as a solo operator across positioning, acquisition, content, and events. You’ll work on-site in San Francisco. Visa sponsorship is unavailable.
From the employer
About the Role
This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.
What You'll Do
Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
Create video content, use cases, and webinars that demonstrate product value.
Conduct competitor analysis across the hospitality and broader AI landscape.
Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.
Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
Develop and amplify founder thought leadership on LinkedIn and other channels.
Design and optimize paid ad campaigns with creative direction.
Refine signup funnels and build lead generation into a scalable, tightly targeted machine.
What We're Looking For
5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.
Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.
Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
Strong portfolio demonstrating campaign ownership and measurable results.
Experience creating positioning and messaging for technical or complex products.
Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.
Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.
Comfort with marketing analytics, conversion funnel optimization, and A/B testing.
Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.
No hospitality background required; ability to learn the vertical quickly is what matters.
Compensation & Benefits
Base salary: $150,000 to $240,000
Equity: 0.20% to 0.75%
Comprehensive health insurance and 401(k) match
Visa sponsorship: Not available
Location
On-site in San Francisco, CA.
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