Fractional CMO / Head of Marketing (Co-Founder Option)
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set market positioning and go-to-market plans for companies seeking fractional talent and executives considering this work
- Build credibility for fractional executive work through thought leadership and brand marketing
- Bring companies onto the marketplace through targeted outreach, then guide them through onboarding
- Recruit senior leaders for fractional engagements and help them get started
- Grow both sides through community activity, referrals and trust-focused marketing across channels and content
What you bring
- At least five years leading marketing strategy and execution for B2B platforms, marketplaces or emerging categories
- A track record of generating demand and acquiring users for two-sided or network-effect businesses
- Experience shaping brand positioning and thought leadership for a developing market
- You have built communities and used referrals and trust-based marketing to support growth
Who this fits
This senior marketing leadership role suits someone who can set direction and execute across both sides of a marketplace. The role is based in Austria, with hybrid work stated. Visa sponsorship is unavailable.
From the employer
About the Role
Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.
What You'll Do
Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
Build thought leadership and market credibility around fractional executive work.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders interested in fractional engagements.
Drive growth through community building, word-of-mouth, and trust-based marketing.
Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
What We're Looking For
At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
Experience developing positioning, brand strategy, and thought leadership for emerging markets.
Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.
Compensation & Benefits
Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.
Location
Hybrid, Austria.
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