Fractional CMO / Head of Marketing (Co-Founder Option)
At a glance
C-Suite Marketing Leadership role at Clera. Austria · full-time.
In listing Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the market approach and messaging for companies seeking fractional talent and executives considering fractional work
- Build credibility for fractional C-suite work by developing thought leadership around this alternative to traditional employment
- Bring companies onto the platform through focused outreach and conversion efforts, then support their onboarding
- Recruit senior leaders interested in fractional work and guide them through onboarding
- Grow both sides through referrals, community activity, trust-based marketing, content and channel planning
What you bring
- You have four to eight years building go-to-market plans and putting them into action
- You have worked on demand generation and user acquisition for B2B platforms, marketplaces or two-sided products
- You bring strengths in positioning, brand strategy, thought leadership and community building
- You’re comfortable working hands-on amid early-stage uncertainty
Who this fits
This suits a hands-on marketing leader who can build both sides of a marketplace and shape its positioning, growth and community. The role is based in Austria, with hybrid work. Visa sponsorship is unavailable. A co-founder option is available.
From the employer
About the Role
Lead marketing strategy and execution for a two-sided marketplace connecting companies across Europe with fractional C-suite executives. This fractional or co-founder opportunity will shape the platform's positioning, growth, and community from an early stage.
What You'll Do
Develop and execute go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this way of working.
Build thought leadership and credibility around fractional C-suite work as an alternative to traditional employment.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders who want to make fractional engagements their preferred work model.
Drive growth through word of mouth, community building, and trust-based marketing.
Plan and oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
What We're Looking For
Four to eight years of relevant experience building go-to-market strategies and executing them.
Experience in B2B platforms, marketplaces, or category-defining businesses, including demand generation and user acquisition for two-sided or network-effect products.
Strong skills in positioning, brand strategy, thought leadership, and community building.
Comfort with ambiguity and a hands-on approach in an early-stage environment.
Familiarity with European markets and the professional services landscape is a plus.
Compensation & Benefits
Salary range: $70,000 to $500,000 USD annually. A co-founder option is available. Visa sponsorship is not available.
Location
Hybrid in Austria.
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