Founding Marketing Lead

Clera getclera.com Open · verified Aug 21, 2026

On-site San Francisco Full-time Senior General Marketing

Senior General Marketing role at Clera. San Francisco · full-time · $80,000–$125,000 base.

SalaryStated by Clera

$80,000 – $125,000

Base salary for this role, in USD per year, as published in the posting.

This role, from CleraOur estimate for the market: $165,000–$200,000

Below the market median of $187,500 for senior general marketing roles in San Francisco.

Worked out from 29 postings that stated pay, median $187,500. Last updated Aug 21, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own brand, social, communications, and launch work as the first marketing hire
You'll shape the brand and expand its social presence before the consumer launch
You'll set go-to-market plans and communications for the wearable device
You'll build influencer, creator, and community partnerships as they grow
You'll create the marketing team and expand it as the company scales

What you bring

You bring at least two years of marketing experience in consumer hardware wearables
You've led brand, social, communications, and product launches from start to finish
You have deep social media and community management experience with consumer brands
You've built influencer and creator relationships at scale and can work hands-on with limited resources
You've helped lead or scale a marketing team, including hiring and people management

Who this fits

You’ll suit a hands-on consumer marketer with strong taste and experience in consumer goods or consumer social. B2B-only experience is not a fit, and the role requires working on-site in San Francisco while living in the San Francisco Bay Area. Visa sponsorship is unavailable, though H-1B transfers are accepted.

From the employer

About the Role

This is a founding marketing role at a Y Combinator–backed consumer wearable startup building the first device designed to read and analyze real-time emotional states. As the first marketing hire, you'll own the entire marketing function — brand, social, communications, and launch — and grow into leading the marketing org as the company scales toward consumer launch.

What You'll Do

Own marketing end-to-end as the company's first and founding marketing hire.
Build and scale brand identity and social presence ahead of consumer launch.
Lead go-to-market strategy and communications for the wearable device.
Develop and manage influencer, creator, and community partnerships at scale.
Design and grow the marketing organization as the team expands.

What We're Looking For

2–3+ years of marketing experience with a proven track record in consumer hardware wearables.
End-to-end ownership of brand, social, communications, and product launch — not just one slice.
Deep expertise in social media and community management for consumer brands.
Demonstrated experience building influencer and creator partnerships at scale.
Hands-on, scrappy operator who can execute without a large team or budget.
Experience leading or scaling a marketing org, including hiring and people leadership.
Strong consumer taste and instinct — background in consumer goods or consumer social preferred; B2B-only backgrounds are not a fit.
Based in the San Francisco Bay Area and able to work on-site in San Francisco.

Compensation & Benefits

Base salary $80,000–$125,000 USD annually, plus meaningful early-stage equity. Visa sponsorship is not available; H-1B transfers are accepted.

Location

On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.