Founding Marketing Lead
At a glance
Senior General Marketing role at Clera. Berlin · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run campaigns across email, social, websites, events, partnerships and paid channels to support pipeline and revenue
- Create and share newsletters, founder stories, customer examples, videos, webinars, blog posts and social content
- Coordinate product releases with Product Marketing, then plan events from preparation through attendee follow-up
- Turn founder input, customer discussions and market observations into polished marketing content
- Build landing pages and conversion paths, test channels and formats, and track effects on attention, pipeline and revenue
What you bring
- At least three years in marketing at a B2B startup or scaleup
- Strong written German and English, including the ability to shape rough ideas into finished copy
- Hands-on experience with multichannel campaigns and varied content, plus launches, events and landing pages
- Comfort applying AI tools to research, writing, design, automation and analysis
Who this fits
This senior, hands-on role suits someone who can work independently and connect marketing activity to customer acquisition and growth. You’ll work on-site in Berlin five days a week, full-time. Visa sponsorship is unavailable.
From the employer
About the Role
As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth.
What You'll Do
Plan and execute campaigns across email, social, website, events, partnerships, and paid channels.
Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Coordinate product launches across customer-facing channels with Product Marketing.
Organize webinars, dinners, conferences, and customer events from planning through follow-up.
Turn founder ideas, customer conversations, and market insights into compelling content.
Develop campaign concepts and create assets independently or with freelance and agency support.
Build and optimize landing pages, campaign pages, and conversion journeys.
Test new formats, partnerships, and distribution channels, then scale what works.
Measure how marketing activities contribute to attention, pipeline, and revenue.
What We're Looking For
At least 3 years of marketing experience in a B2B startup or scaleup.
Excellent German and English writing skills, with the ability to turn rough ideas into polished copy.
Experience executing campaigns across multiple channels and creating a range of content formats.
Experience with product launches, event planning, landing pages, and conversion journeys.
Comfort using AI tools for research, writing, design, automation, and analysis.
Strong creative judgment, a hands-on approach, and a commercial focus on customer acquisition and growth.
Ability to work autonomously, move quickly, and track the business impact of marketing work.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, full-time in Berlin, Germany, five days per week.
Not this one either?
Claude or ChatGPT reads the other 92,420 for you.
Get better matches →
